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Why you need mobile-first approach to web design
A successful website build requires web agencies to work closely with the clients. Since websites are a complex asset, explaining the core practices to the business owners is crucial to avoid costly delays and misunderstandings. To help with that we have prepared a write-up on the mobile-first approach to website design.
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5 overlooked social media benefits for businesses
Content marketing, advertising and lead generation are not the only ways in which social media affects businesses. Our list of the most overlooked benefits of social platforms will allow you to look at your social media strategy with a fresh eye. Our quick tips will help you get the most value out of marketing through social media.
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4 local SEO tips for small business
Small businesses with brick-and-mortar stores are not utilising local SEO to its full potential. According to WordStream, 72% of consumers who did a local search visited a store within five miles. If you’re operating offline and at a local level, our four local SEO tips are an easy and cost-effective way to improve your online presence in your area.
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Performance impact of third-party scripts: are they slowing down your website?
Discover the third-party scripts that could be slowing down your website. Thanks to an open-source "Third Party Web" project by Patrick Hulce, a former Google Employee, we know how different scripts affect performance. The report covers popular services in a number of categories, from social features, through ads and analytics, all the way to marketing solutions.
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What are the benefits of an SSL certificate?
Security is a well-known benefit of an SSL certificate but it doesn't end there. We're here to help you discover the less known advantages of using HTTPS over HTTP, as well as warn you about certain myths.
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The role of chatbots in business communication
In the modern world, instant response is the standard for online communication. Slowly but steadily, this trend has transcended personal messaging and became the norm for customers browsing business websites. Real-time chats and social media are fundamental for businesses but the direction is slowly changing towards intelligent chatbots.
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The 5 most effective lead nurturing tips
Converting visitors into customers is a complex process. Most people visiting your website aren’t ready to buy. An excellent business website will persuade them to become leads. Your job is to nurture those leads and turn them into customers.
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How to improve website accessibility
With the ever-advancing technology, we now have more accessibility tools at our disposal than ever. People struggling with different types of sensory impairments can effectively browse websites, under one condition - the site has to be accessible. Unfortunately, the majority of the Internet is not friendly to the disabled.
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WordPress push notifications for your visitors
Promoting the content on your business website is crucial. A meticulously crafted article is ultimately a waste of resources if not enough people notice it. You’re most likely already promoting your content through social media and email campaigns, but only a small percentage of websites take advantage of push notifications. Those that do often can’t get them right. Here’s how your business can benefit from using push notifications on your websites and how to avoid the mistakes made by others.
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WordPress keyboard shortcuts to streamline your workflow
Improving the efficiency of each step of your workflow is crucial for every type of business. WordPress keyboard shortcuts are a great way to streamline the content creation process on your website. The new editor introduced in WordPress 5.0 has an intuitive user interface, but some nested actions require multiple clicks to reach. We have prepared a collection of the most useful keyboard shortcuts and tips to make your experience even more seamless.
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Essential WordPress plugins we use for every website build
Our website builds are unique thanks to our refined strategy and analysis process. They meet the bespoke requirements of your business but even then we have a selection of essential WordPress plugins we use for most of our projects.
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Why you should avoid WordPress website templates
At first glance, pre-made WordPress website templates seem like a great choice. Getting one is cheap (some are even free) and the creators promote them as simple to use and rich in features. On further inspection, they are not sustainable and are a constraint for your business website.
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