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It’s almost guaranteed that your website collects personal data. GDPR even classifies IP address as “personal data”. Gathering the information is useful for various reasons, but you have to be wary of the drawbacks. It’s not only a legal burden. Your website could suffer from even a minor mistake in your web forms. Have you ever considered if your site asks for too much personal data?
Read the articleHave you ever wondered why Amazon uses a particular colour for their “Add to cart” buttons? Like with every other website, there’s more to their colour palette than just a couple of colours that work well together. Here’s a brief introduction to how it could affect your conversions and sales.
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