Our team analysed 26,228 visits to 8 landing pages of our clients. We noticed four overlooked patterns which affected conversions. This article helps you skip the tedious research phase and jump straight into checking if your site suffers from the same issues.
You don’t need specialist tools to measure SEO. That’s how we started. Our organic traffic went from zero to a few hundred visits per month. Back then, we only used Google Search Console and Google Analytics. It’s the perfect combination for internal teams who need quick access to baseline data. Here’s how to use them right.
Hint: it’s not by using the same tips that everyone is reposting since 2012*. So what’s the true improvement? It’s testing with your audience.
Primary conversions are crucial to calculate the ROI of every marketing channel leading to your website – from SEO to Google Ads. Learn more about them, together with examples and tips on where to track them.
The top three technologies B2C content marketers report using to assist with content marketing are analytics tools (85%), social media publishing/analytics (73%), and email marketing software (71%), according to the Content Marketing Institute. But there’s one thing missing here.
Content is the key to ranking on search engines, but an overhaul of your copy is not always the answer to your SEO problems. Today we’ll show you why SEO isn’t what you think it is. You’ll learn about the overlooked aspects of website optimisation that influence how Google rates – and ranks – your website.
Tracking conversions is the key to making your website more profitable. However, the basic approach of only assigning a conversion to a sale won’t drive digital business growth. Here are all the micro conversion types that you can track on your website and how to do it.
The coaching industry is booming, but the growth isn’t reflected in its digital presence. From a complete lack of branding, through technical issues, to missing convenient contact methods – here are the biggest problems you need to address right away, based on our thorough analysis of 50 coaching websites.
User experience (UX) is a subjective measure of satisfaction of people interacting with your company and using your products or services. Online, UX relates to how people feel about all aspects of your website or application – the layout, responsiveness, content and visuals.
Proving the return on digital marketing spend is hard. The omnichannel initiatives are hard to track, which makes it easy to waste your marketing budget. The mistakes also cause a poor experience for your users. Even though we’re not an advertising agency, we highlight that it’s important to calculate the value of converting a website lead. Our team prepared two formulas and free calculators so that you can be in full control of profitable marketing campaigns.
High-traffic websites run A/B tests and decide on a variant that works better. In the case of a low traffic website, this isn’t possible. You would either have to wait forever for the arrival of any meaningful data, or invest a lot of money from the get-go. We assume none of these options is viable, otherwise you wouldn’t be here.
What if we told you that you can quickly learn about your audience from Google Analytics? All of the necessary data lies in Google’s tool – and you don’t need advanced reports to uncover it. Fear not, it’s not as hard as it seems. We’re aware that Google Analytics can be an unituitive tool. Sometimes it confuses us as well! But we truly believe it’s not reserved for web analysts. Everyone can benefit from it, and we’ll show you how to learn more about your visitors by looking at website traffic sources.
Changing markets and growing customer expectations proved to be challenging for most B2B businesses. Marketing teams face several problems, some of which can be solved by optimising their digital marketing workflows. Learn how to solve the most common digital marketing problems by having the right approach to your business website.
In this article, we’ll show you a few not-so-obvious Google Analytics reports and filters. These tricks will help you optimise your customer journey and navigation for desktop and mobile devices.
Content marketing, advertising and lead generation are not the only ways in which social media affects businesses. Our list of the most overlooked benefits of social platforms will allow you to look at your social media strategy with a fresh eye. Our quick tips will help you get the most value out of marketing through social media.
While the definition of bounce rate is pretty straightforward, the implications of different values for various types of websites aren’t. The metric represents single-page visits to your site that end without further interaction. But does that mean high bounce rate is always bad? And on the contrary, is low bounce rate always good? How is it different from the exit rate? Let’s find out.
You can’t overemphasize the importance of web analytics. Disregarding them in web development is like running a business without financial reports. If you’re investing in something it’s necessary to track the return on your investment. Analytics plugins do just that. They provide metrics to improve not only user experience, but also the conversion rate on your site.
Wouldn’t you assume your new car comes with an attached steering wheel? Of course, you would. For one, it’s a legal requirement, but also otherwise the vehicle is declared useless. When we consider products, we take some of their traits for granted. When was the last time you questioned a supplier if their wristwatch arrives with a strap or if a kettle includes the heating element? Naturally, each manufacturer stands out by implementing innovative gimmicks, but at the end of the day, the product gist remains untouched. Websites aren’t any different. Or are they?