Web analytics can be quite overwhelming. An abundance of choices and data makes the entry-level quite high. But since web analytics tools can give you so much data on your website traffic, you can’t afford to get them wrong. With years of experience using Google Analytics and other solutions, our team frequently posts new tips and tricks to get the most out of your traffic. Our articles include the best tools, examples of using web analytics, and much more.
You don’t need specialist tools to measure SEO. That’s how we started. Our organic traffic went from zero to a few hundred visits per month. Back then, we only used Google Search Console and Google Analytics. It’s the perfect combination for internal teams who need quick access to baseline data. Here’s how to use them right.
Hint: it’s not by using the same tips that everyone is reposting since 2012*. So what’s the true improvement? It’s testing with your audience.
Primary conversions are crucial to calculate the ROI of every marketing channel leading to your website – from SEO to Google Ads. Learn more about them, together with examples and tips on where to track them.
The top three technologies B2C content marketers report using to assist with content marketing are analytics tools (85%), social media publishing/analytics (73%), and email marketing software (71%), according to the Content Marketing Institute. But there’s one thing missing here.
Content is the key to ranking on search engines, but an overhaul of your copy is not always the answer to your SEO problems. Today we’ll show you why SEO isn’t what you think it is. You’ll learn about the overlooked aspects of website optimisation that influence how Google rates – and ranks – your website.
Tracking conversions is the key to making your website more profitable. However, the basic approach of only assigning a conversion to a sale won’t drive digital business growth. Here are all the micro conversion types that you can track on your website and how to do it.
The coaching industry is booming, but the growth isn’t reflected in its digital presence. From a complete lack of branding, through technical issues, to missing convenient contact methods – here are the biggest problems you need to address right away, based on our thorough analysis of 50 coaching websites.
User experience (UX) is a subjective measure of satisfaction of people interacting with your company and using your products or services. Online, UX relates to how people feel about all aspects of your website or application – the layout, responsiveness, content and visuals.
Proving the return on digital marketing spend is hard. The omnichannel initiatives are hard to track, which makes it easy to waste your marketing budget. The mistakes also cause a poor experience for your users. Even though we’re not an advertising agency, we highlight that it’s important to calculate the value of converting a website lead. Our team prepared two formulas and free calculators so that you can be in full control of profitable marketing campaigns.
High-traffic websites run A/B tests and decide on a variant that works better. In the case of a low traffic website, this isn’t possible. You would either have to wait forever for the arrival of any meaningful data, or invest a lot of money from the get-go. We assume none of these options is viable, otherwise you wouldn’t be here.
What if we told you that you can quickly learn about your audience from Google Analytics? All of the necessary data lies in Google’s tool – and you don’t need advanced reports to uncover it. Fear not, it’s not as hard as it seems. We’re aware that Google Analytics can be an unituitive tool. Sometimes it confuses us as well! But we truly believe it’s not reserved for web analysts. Everyone can benefit from it, and we’ll show you how to learn more about your visitors by looking at website traffic sources.
Changing markets and growing customer expectations proved to be challenging for most B2B businesses. Marketing teams face several problems, some of which can be solved by optimising their digital marketing workflows. Learn how to solve the most common digital marketing problems by having the right approach to your business website.
In this article, we’ll show you a few not-so-obvious Google Analytics reports and filters. These tricks will help you optimise your customer journey and navigation for desktop and mobile devices.
You can’t overemphasize the importance of web analytics. Disregarding them in web development is like running a business without financial reports. If you’re investing in something it’s necessary to track the return on your investment. Analytics plugins do just that. They provide metrics to improve not only user experience, but also the conversion rate on your site.
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