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Website usability principles

Your website needs to work for your audience. It’s not a reflection of your preferences, but a way to help your visitors become a better version of themselves. That’s why we’re advocates for user testing as early and as possible during the web design process. In our articles, we go through the theory of why you should test your audience with real users, as well as practical examples of how to do it. Not sure how to run a user test or where to find participants? We frequently publish new tips to give you access to the knowledge you need.

Why building websites isn’t fun

If you’ve never had an awful experience with building a website, cast the first stone. Projects are often a drag, they become a tug of war and everyone heaves a sigh of relief when they are done. This is probably the shortest and most accurate description of the traditional “waterfall” approach for web design.

Design and content optimisation tips based on website scanning patterns

Among various website scanning patterns, the F-pattern is the most well-known. However, web designers tend to misunderstand its implications, ultimately wasting resources to conform to the pattern. We’ve compiled a quick summary of the area and an explanation of why the F-pattern is bad for your visitors and your business, together with tips on how to improve your design and content based on scanning patterns.