Marketers rarely work with web design consultants. Typical website project involves just their in-house team and a full-service agency. Meanwhile, 35% of UK companies hire consultants for “digital and technology advice”. Eight out of ten say the collaboration meets or exceeds expectations. So what are digital marketing teams missing out on?
The Design Sprint is a new process for most people. It’s not immediately obvious how important are some of its aspects. This can easily spiral out of control, as one person’s assumption can have a knock-on effect on the entire group and the outcome. A skilled facilitator will alleviate most of these concerns, but it’s useful for every participant to know what “danger” is around the corner.
There’s a lot to unpack when working with an agile agency or advocating for agile at your own company. To an untrained eye, agile ceremonies might look like an overhead. Two of them – review and retrospective – have synonymous names. It doesn’t help your case.
Solving problems in a meeting is a bit of a myth. They drag on; the group gets overpowered by the loudest voices, and it usually ends with an email and an invitation to a follow-up meeting. What if I told you there’s an infinitely better way to do that? It takes just an hour, you can do it remotely and applies to any kind of problem.
An innovation framework calls for an innovative approach to dining. When we facilitate Design Sprints, our choice of food and snacks is scientific. Even though we don’t bring heaps of chocolate, it’s still delicious and fun. And, in the end, there is some chocolate. 😉
If you had to differentiate between agility and “Agile” (with a capital “A”), how would you explain the difference?
There’s one particular principle in the Agile Manifesto that makes eyebrows rise when you hear “agile” and “planning” in the same sentence. Agile is all about continuous improvement and delivery. It values communication over documentation and tackles issues “as and when needed”. Is there a place for planning in such an environment?
What is a user story? Why write it? Who writes? What is a good example of a user story? Are there any exceptions? In this article, I focus on an in-depth analysis of writing user stories from different angles.
The design sprint is an excellent innovation framework that brings the best out of the members of your team. But before diving deep into the exercises, the facilitators have an important job – to help you assemble the right design sprint team. Here’s are the key design sprint roles and tips on how to prepare a shortlist of participants from your company.
Websites have evolved drastically in just a few decades. They went from being a novelty to something that “every business needs”. But there’s one thing that didn’t keep up with that rapid evolution – the process of designing and developing websites. Most agencies build websites the same way they built them 20+ years ago.
Building products for months using a traditional, linear approach is holding businesses back. Your company changes all the time and so do the requirements. Locking in a fixed scope for a website always ends in a tug of war. The scope evolves with your business and by the end of the project the initial requirements are outdated.