What is a design system and how does it help companies streamline their marketing?

Why do companies – and governments –
invest their resources to build
design systems? What do they
know that others don’t?

Company blog – the silent killer of your content strategy?

If you don’t have a clear direction, running a company blog is frustrating. And, most likely, a waste of your resources.

Do I need a web designer?

Businesses that rely on the website to generate revenue might need to work with web designers. This might be on a freelance basis, with an agency, or even in-house. But when do you actually decide that you should stop using page builders?

Website call to action tips – how to write better buttons

Calls to action are a marketer’s bread and butter. TV advertisements have been shouting at us “call now” well before the Internet. Offline applications of CTAs are still important, but websites are a bit different. And for those of you that understand the psychology of Calls to Action, I’ll reveal a few tips and tricks about the user experience of your buttons.

8 digital psychology fundamentals for marketing and web design

Marketing has always been about psychology. You don’t get a “buy one get one free” offer because the store is feeling generous. It’s a data-driven choice that maximises their profit. Digital marketing brought several fresh tactics to the table. Here’s how you can use them to your advantage.

The importance of readability and what is a good website readability score

Readability is a key challenge for every copywriter. It’s shapes the way you tell your story and gets your target audience engaged. However, not everyone is aware just how important readability is, or how to improve it. In this article, we will explore why you need to improve your readability score and which tools you can use to test & improve.

2020 UK ecommerce report

How does your ecommerce website compare to those in top 100 in the UK? People often assume the coveted spot among the leading digital retailers requires state-of-the-art solutions, robust servers, around the clock development support and the best UX specialists in the world. As you will soon learn, this is far from the truth.

Why digital marketing fails – the biggest reason that nobody mentions

The list of reasons for digital marketing failure is considerable. And since we all learn through failure, as a digital marketer you probably know most of them by heart. Whether you’re looking for the reason your latest campaign didn’t deliver, trying to make the next one even better than the previous, or preemptively learning about them before your next big project – you’ve heard it all. But nine out of ten times, the most important reason is left out. That reason is your website.

11+ types of micro conversions you can track and how to do it

Tracking conversions is the key to making your website more profitable. However, the basic approach of only assigning a conversion to a sale won’t drive digital business growth. Here are all the micro conversion types that you can track on your website and how to do it.

Content is king – the interpretation of Bill Gates’ essay

When Bill Gates wrote “content is king” in his essay back in 1996, he was predicting the future of the Internet. In hindsight, he probably didn’t expect the phrase to become a content marketing canon for years to come. His prediction already stood the trial of time, but can it maintain its relevance?

Simplicity as a core value of a great customer experience

Is your business serving users what they need, when they need it, in the most straightforward and transparent way possible? Find out how big brands win over customers by following the simplicity prinicples.

How internal links affect SEO and conversions

SEO has changed over the years. Keyword-stuffing was replaced by a user-first approach focusing on content quality and page speed. Alternative tags of images now serve their purpose – accessibility, rather than a place to hide keywords. But one thing hasn’t changed, and that’s links. Backlinks are constantly one of the top ranking factors for Google but enshadowed by them is internal linking. And while internal links carry less weight than backlinks, it’s one of the few SEO aspects that you can really control.

How the travel industry is missing out on digital marketing opportunities

Data-driven decisions increase the ROI of a business website every step of the way. As a hub of digital marketing, your website will get stale if you don’t make the most out of marketing opportunities. That is the case in the travel industry. Businesses don’t leverage modern websites to make the most out of the growing travel experiences market. Even if you’re not directly selling experiences, you can engage with potential clients weeks before they’d consider your services – and here’s how.

Common digital marketing problems

Changing markets and growing customer expectations proved to be challenging for most B2B businesses. Marketing teams face several problems, some of which can be solved by optimising their digital marketing workflows. Learn how to solve the most common digital marketing problems by having the right approach to your business website.

Irresistible newsletter headlines and email optimisation tips

Mailing lists are still one of the best digital marketing channels. According to some sources, over 50% of email opens happen on mobile devices. They’re the first point of contact for many of your subscribers. However, adjusting email design to accommodate to smart devices is often overlooked by digital marketers. An optimal newsletter title length or even a single emoji can boost your open rates drastically. Here are our quick design tips for your email marketing campaigns.

The 5 most effective lead nurturing tips

Converting visitors into customers is a complex process. Most people visiting your website aren’t ready to buy. An excellent business website will persuade them to become leads. Your job is to nurture those leads and turn them into customers.

The 3 best stock footage sites with free videos

Searching for stock assets is frustrating. Most of the sites return inaccurate results or don’t have the type of video you’re looking for. To help you reduce the frustration, we’ve reviewed the top free stock video websites.

We reviewed 4 free image libraries for websites – find out which one is the best

The good old plain text aligns with visitors on the emotional level and encourages them to consume more content. While it has been working great in books and newspapers, websites can benefit from additional visual aids such as images, videos or icons to appeal to readers and retain them for longer.

Lead generation techniques for your website that simply work

In the right hands, your website can become a powerful tool for lead generation. If it’s not purely informational or brand-oriented, there’s a chance you’re missing out on some great opportunities. We’ve compiled a list of methods that will help you generate more leads through your website.

Digital marketing tips from our experts