The Internet is an exceptional medium. It has changed human behaviour forever. The same applies to writing and consuming content online. Website copy is driven by the same goals as traditional copywriting, but there are key differences between the two. So how do you write web copy? Do you need to be a wordsmith, a user experience designer, or have a degree in psychology?
Readability is a key challenge for every copywriter. It’s shapes the way you tell your story and gets your target audience engaged. However, not everyone is aware just how important readability is, or how to improve it. In this article, we will explore why you need to make your website easy to ready, how to achieve a good readability score, and which tools you can use to test & improve.
How does your ecommerce website compare to those in top 100 in the UK? People often assume the coveted spot among the leading digital retailers requires state-of-the-art solutions, robust servers, around the clock development support and the best UX specialists in the world. As you will soon learn, this is far from the truth.
With the ever-advancing technology, we now have more accessibility tools at our disposal than ever. People struggling with different types of sensory impairments can effectively browse websites, under one condition – the site has to be accessible. Unfortunately, the majority of the Internet is not friendly to the disabled.
Wouldn’t you assume your new car comes with an attached steering wheel? Of course, you would. For one, it’s a legal requirement, but also otherwise the vehicle is declared useless. When we consider products, we take some of their traits for granted. When was the last time you questioned a supplier if their wristwatch arrives with a strap or if a kettle includes the heating element? Naturally, each manufacturer stands out by implementing innovative gimmicks, but at the end of the day, the product gist remains untouched. Websites aren’t any different. Or are they?