Readability is a key challenge for every website. It’s shapes the way you tell your story and gets your target audience engaged. However, not everyone is aware just how important readability is, or how to improve it. In this article, we will explore why you need to make your website easy to ready, how to achieve a good readability score, and which tools you can use to test & improve.
Content is the key to ranking on search engines, but an overhaul of your copy is not always the answer to your SEO problems. Today we’ll show you why SEO isn’t what you think it is. You’ll learn about the overlooked aspects of website optimisation that influence how Google rates – and ranks – your website.
Websites are complicated creatures, but with the right approach, they can become an irreplaceable asset to any company. Here are the 7 top tips to ensure the success of your new website build, for businesses and web designers alike.
The Internet is an exceptional medium, where traditional marketing techniques are ineffective. Unfortunately, many marketers who transitioned don’t realise that in the Web other rules apply. They remain indifferent to the need for tailoring the approach to the imposed expectations online. Despite offline and online advertising being heavily driven by the persuasive copy, studies show what works in the print hardly performs when translated into the digital form. So how to write the website copy that sells? Do you need to be a wordsmith, have a degree in psychology or just follow a hunch?
Behind every marketing team, there are tools that help to achieve the expected results. With the increasing number of tools that allow you to influence potential consumers, it’s worth knowing which ones will actually benefit you. We present a list of the leading tools that will allow your company to spread its wings!
When Bill Gates wrote “content is king” in his essay back in 1996, he was predicting the future of the Internet. In hindsight, he probably didn’t expect the phrase to become a content marketing canon for years to come. His prediction already stood the trial of time, but can it maintain its relevance?
SEO has changed over the years. Keyword-stuffing was replaced by a user-first approach focusing on content quality and page speed. Alternative tags of images now serve their purpose – accessibility, rather than a place to hide keywords. But one thing hasn’t changed, and that’s links. Backlinks are constantly one of the top ranking factors for Google but enshadowed by them is internal linking. And while internal links carry less weight than backlinks, it’s one of the few SEO aspects that you can really control.
Digital marketing is growing by the hour. But do business owners appreciate its far-reaching implications? Digital marketing is much more than just paid advertising and generating organic traffic from SEO. It has the potential to change your business. Because it’s still fairly new, there’s not much awareness about all the risks and benefits.
Giving your customers an abundance of choices can hurt your business. We have analysed customer behaviour and psychological studies to give you a better idea of why your website might be underperforming. Learn how human short-term memory and other factors affect business website design.
Creating content for a business website requires more than just excellent copywriting skills. It’s common for editors to overlook or misuse certain settings, which then negatively impacts your SEO and proves to be costly for the digital marketing team. We have prepared a list of tips that will help your editors avoid the most common mistakes when publishing WordPress blog posts or new pages of your site.
Digital marketing opened up an abundance of possibilities for businesses to reach their goals – from social media, through content creation, all the way to the search engine optimisation and paid advertising. But the online world still offers several underappreciated or simply unheard of practices that support business goals. In this article, we will show you the essentials of a highly flexible and cost-effective digital advertising tool – landing pages.
Mailing lists are still one of the best digital marketing channels. According to some sources, over 50% of email opens happen on mobile devices. They’re the first point of contact for many of your subscribers. However, adjusting email design to accommodate to smart devices is often overlooked by digital marketers. An optimal newsletter title length or even a single emoji can boost your open rates drastically. Here are our quick design tips for your email marketing campaigns.
Several popular blogging plugins have become obsolete with the launch of Gutenberg. Most recommendations are now outdated. That’s why we’ve decided to come forward with a fresh list of the best WordPress blog plugins that provide simple and efficient functionality. As a bonus, we’ve included the cornerstone plugins to help you manage SEO and improve your social exposure.
With almost half of 2019 behind us, we are bringing you a recap of this year’s website trends. Our roundup will help you discover the missing links of your business website. Learn how cutting edge technology is influencing websites.
Researches expect voice search will account for over half of search queries by 2020. This doesn’t come as a surprise considering humans can speak roughly 3 times as fast as they can type. It’s easier and faster to get the answers to our burning questions via voice search. Smart assistants are still far from their peak performance but there’s also another limitation – they need our help. In this article, we’ll show you how you can take advantage of the newest trend by optimising your content marketing strategy for voice search.
Google Analytics is a brilliant but overwhelming tool. Every website should take advantage of its insights, however, the convoluted user interface and occasionally unpredictable behaviour make it that much harder. We have browsed the Google Analytics Solutions Library and hand-picked the best Google Analytics reports and dashboards for any site, from simple business brochures to large e-commerce stores. Importing the reports only takes two simple steps, and each report comes with quick instructions on how to make the most out of it.