You don’t need specialist tools to measure SEO. That’s how we started. Our organic traffic went from zero to a few hundred visits per month. Back then, we only used Google Search Console and Google Analytics. It’s the perfect combination for internal teams who need quick access to baseline data. Here’s how to use them right.
Home page visitors are new to your business. The only purpose of your Home page content is to expedite your relationship with them. We’ll cover how to write to match the user intent, break down your copy into sections, make it concise and readable, and how to write CTAs that people click.
Writing quality blog posts is no small feat. It’s extremely competitive, but there’s hope even if you can’t commit to posting regularly. Although having an extensive library of content helps, you can still get plenty of visibility without them. Here’s how.
Everyone can name at least a few components of a website. People are used to seeing navigation bars and footers, buttons, images, and many more. But the terminology isn’t obvious to everyone, and we’re here to explain it.
Do you struggle with writing website content, whether during website redesign or after the launch? Trust me, it’s an extremely common issue. It’s alarming, but at the same time there are solutions everyone can use to make the process easier and more effective.
Readability is a key challenge for every copywriter. It’s shapes the way you tell your story and gets your target audience engaged. However, not everyone is aware just how important readability is, or how to improve it. In this article, we will explore why you need to improve your readability score and which tools you can use to test & improve.
Content is the key to ranking on search engines, but an overhaul of your copy is not always the answer to your SEO problems. Today we’ll show you why SEO isn’t what you think it is. You’ll learn about the overlooked aspects of website optimisation that influence how Google rates – and ranks – your website.
How does your ecommerce website compare to those in top 100 in the UK? People often assume the coveted spot among the leading digital retailers requires state-of-the-art solutions, robust servers, around the clock development support and the best UX specialists in the world. As you will soon learn, this is far from the truth.
SEO has changed over the years. Keyword-stuffing was replaced by a user-first approach focusing on content quality and page speed. Alternative tags of images now serve their purpose – accessibility, rather than a place to hide keywords. But one thing hasn’t changed, and that’s links. Backlinks are constantly one of the top ranking factors for Google but enshadowed by them is internal linking. And while internal links carry less weight than backlinks, it’s one of the few SEO aspects that you can really control.
Digital marketing is essential if you want your business to thrive in the modern world. Google is at the heart of many marketing campaigns but the search giant rarely shares the behavioural data about its visitors. Whether you can access such data could make or break your next PPC or SEO campaign. Thanks to the efforts of Moz and Jumpshot, we can shed more light on the Google search trends.
Content marketing, advertising and lead generation are not the only ways in which social media affects businesses. Our list of the most overlooked benefits of social platforms will allow you to look at your social media strategy with a fresh eye. Our quick tips will help you get the most value out of marketing through social media.
Small businesses with brick-and-mortar stores are not utilising local SEO to its full potential. According to WordStream, 72% of consumers who did a local search visited a store within five miles. If you’re operating offline and at a local level, our four local SEO tips are an easy and cost-effective way to improve your online presence in your area.