Articles
Learn web design for marketing
What do you want to read about?
Featured
4 questions to design the best B2B website call-to-action (examples)
The simplest way to arrive at the best call-to-action for your B2B website is to ask those 4 questions. It's easier than you think with the included examples.
Page 1 of 4 — 47 articles
All articles
What is a website stakeholder workshop?
Most website redesigns don't die in the design. They die in a meeting room, weeks later, when someone with the most senior job title finally speaks up and brutally unpicks a decision everyone thought was settled. It only takes one review meeting for everything to crumble.
How to build a business case for a B2B website redesign
You're the Marketing Director, or Head of Growth, or the person who owns pipeline. You already know the website is underperforming - you can feel it every time you open the analytics, every time sales asks where the leads are. Your instinct says "time to redesign".
5 SaaS website mistakes disguised as best practices
These common SaaS website mistakes sound like smart strategy - until you check your pipeline. Here's what to do instead.
How to use stock photos on a website the right way
There’s a million ways to use stock photos. They range from free to premium, pictures of genuine situations or scenes with actors. You can choose from landscapes, software, or equipment. Some people use stock photos “as is”, but you can also edit them to your liking. As with everything, they are just a tool. What you do with your stock photos is what makes all the difference.
Where to get website ideas and web design inspiration
With an abundance of online sources and the rise of AI, finding website ideas is easier than ever. The trouble is, most of the advice out there isn't reliable. Here are all the proven ways we use to solve web design challenges.
When NOT to use product screenshots on SaaS websites
Software buyers want to see your product before buying, there’s no two ways about it. Product screenshots help build trust and set expectations. But not all software is equal, and it might be that your SaaS doesn’t need product screenshots.
Types and purposes of CTAs
CTAs are important for conversions, but it's not as simple as choosing the right label. I explore types and purposes of Calls To Action to help you choose the right one for your context.
Dead clicks on a SaaS website: where to find them and how to fix them
It's extremely common for people to click on non-interactive elements on SaaS websites. These dead clicks are natural, but in some cases, they can become a problem.
Does social proof work on Sign Up pages?
In a B2B context, it’s no surprise that buyers expect to find social proof on your website. Going in blindly into a purchase happens all the time for consumer goods, where the costs and risks are low. But buying software for a company, let alone an enterprise, is the polar opposite.
4 questions to design the best B2B website call-to-action (examples)
The simplest way to arrive at the best call-to-action for your B2B website is to ask those 4 questions. It's easier than you think with the included examples.
Website navigation for a complex SaaS product structure
When a SaaS product grows beyond solving one problem for a small audience, creating user journeys becomes a hassle. You’ve shipped a lot of new features, broke the $1M ARR ceiling, and the growth has stalled. Your website won’t fix that on its own, but it needs shift gears to support further growth.
CTA hierarchy – optimal website buttons for UX and CRO
CTAs are arguably the most important element of a website’s user interface. Without distinct website buttons for the key interactions, we would face a ton of cognitive load to figure out which links to click next. This impact on user experience is why having a clear CTA hierarchy is so important.
4 pages
