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What is a user story? Why write it? Who writes? What is a good example of a user story? Are there any exceptions? In this article, I focus on an in-depth analysis of writing user stories from different angles.
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An eco-friendly website can’t exist without a sustainable CMS. It’s one of the most important aspects alongside green hosting and page speed. Here’s how a CMS affects your footprint.
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Our team analysed 26,228 visits to 8 landing pages of our clients. We noticed four overlooked patterns which affected conversions. This article helps you skip the tedious research phase and jump straight into checking if your site suffers from the same issues.
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Writing copy is named as one of the top website challenges by marketers. But with the correct approach, you can make it as efficient and enjoyable as building with Lego blocks. This is a six-step process to help you do just that.
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Public institutions and large enterprises put a lot of trust in design systems and website style guides. These documents help them protect the user experience on their website. But what’s the difference between them? And is there ever a case when you ignore your style guide? Let’s find out.
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Technical writing isn’t just about engineering documentation and user manuals. But it shouldn’t be just a marketing tool either.
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You don’t need specialist tools to measure SEO. That’s how we started. Our organic traffic went from zero to a few hundred visits per month. Back then, we only used Google Search Console and Google Analytics. It’s the perfect combination for internal teams who need quick access to baseline data. Here’s how to use them right.
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Hint: it’s not by using the same tips that everyone is reposting since 2012*. So what’s the true improvement? It’s testing with your audience.
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Marketers rarely work with web design consultants. Typical website project involves just their in-house team and a full-service agency. Meanwhile, 35% of UK companies hire consultants for “digital and technology advice”. Eight out of ten say the collaboration meets or exceeds expectations. So what are digital marketing teams missing out on?
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The Design Sprint is a new process for most people. It’s not immediately obvious how important are some of its aspects. This can easily spiral out of control, as one person’s assumption can have a knock-on effect on the entire group and the outcome. A skilled facilitator will alleviate most of these concerns, but it’s useful for every participant to know what “danger” is around the corner.
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Sustainable websites rely on an excellent technical setup. This includes green hosting, optimised images, and future-proof code. But it doesn’t end there. Sustainability on the Internet is much more than just tech, and here’s why.
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Home page visitors are new to your business. The only purpose of your Home page content is to expedite your relationship with them. We’ll cover how to write to match the user intent, break down your copy into sections, make it concise and readable, and how to write CTAs that people click.
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Images make websites better, but it comes at a cost. Are you uploading them without a second thought? It’s likely to slow down your website. The impact depends on factors like the resolution, quality, and even the file type. Find out how to hit the sweet spot.
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