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Mailing lists are still one of the best digital marketing channels. According to some sources, over 50% of email opens happen on mobile devices. They’re the first point of contact for many of your subscribers. However, adjusting email design to accommodate to smart devices is often overlooked by digital marketers. An optimal newsletter title length or even a single emoji can boost your open rates drastically. Here are our quick design tips for your email marketing campaigns.

There are many questions that every business owner and marketers should ask themselves at some points. What makes my product/service stand out from the competition? Do I have the right customers? Am I measuring the right things? These are just some of the issues that are crucial for your business. But why don’t we ask similar questions about websites? Here’s why you should treat your business site like you treat your product.

The 10th issue of WordPress Vulnerability Report marks the end of the July maintenance and security cycle here at Nerd Cow. After tracking over 80 plugins used on our clients’ websites, and dozens of other popular WordPress extensions, we’ve compiled yet another report on WordPress security. Discover the WordPress vulnerabilities that surfaced in July 2019.

Several popular blogging plugins have become obsolete with the launch of Gutenberg. Most recommendations are now outdated. That’s why we’ve decided to come forward with a fresh list of the best WordPress blog plugins that provide simple and efficient functionality. As a bonus, we’ve included the cornerstone plugins to help you manage SEO and improve your social exposure.

Website security is a key pain point for small businesses and their customers. For all its benefits and popularity, WordPress can be tricky to operate in that matter. In this article, we’ll help you understand how security plugins can be a trap and what really makes your business website secure.

Page speed Almost a year ago to the day, a July 2018 Google update has introduced mobile page speed as a ranking factor for both organic and paid search. Discover how and why you have to improve your mobile page speed. Mobile-first approach As a consequence of the page speed impact and the increasing mobile […]

Researches expect voice search will account for over half of search queries by 2020. This doesn’t come as a surprise considering humans can speak roughly 3 times as fast as they can type. It’s easier and faster to get the answers to our burning questions via voice search. Smart assistants are still far from their peak performance but there’s also another limitation – they need our help. In this article, we’ll show you how you can take advantage of the newest trend by optimising your content marketing strategy for voice search.

We have tracked 79 plugins used across our client’s websites, as well as other popular WordPress extensions to report on their vulnerabilities in May 2019. The 9th issue of WordPress Vulnerability Report brings you several vulnerabilities in four plugins with over 290,000 installations combined.

Google Analytics is a brilliant but overwhelming tool. Every website should take advantage of its insights, however, the convoluted user interface and occasionally unpredictable behaviour make it that much harder. We have browsed the Google Analytics Solutions Library and hand-picked the best Google Analytics reports and dashboards for any site, from simple business brochures to large e-commerce stores. Importing the reports only takes two simple steps, and each report comes with quick instructions on how to make the most out of it.

“Less is more” is a phrase that gets thrown around frequently in all areas of design, including web design. But do we really understand it? Do you know why less is more? We take a closer look at the theory behind this statement and analyse how you should reflect it in the design of your website.