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Even a perfectly optimised website is only as good as its hosting. However, businesses tend to underestimate the importance of choosing the right website host. That’s because the differences between providers are not easy to understand. Everyone advertises as the best, the fastest, and quite often the cheapest. Here’s what we’ve learned about website hosts when choosing a best-in-class partner for our websites.

Digital marketing is growing by the hour. But do business owners appreciate its far-reaching implications? Digital marketing is much more than just paid advertising and generating organic traffic from SEO. It has the potential to change your business. Because it’s still fairly new, there’s not much awareness about all the risks and benefits.

The August 2019 issue marks the first anniversary of WordPress Vulnerability Report. For the 12th month in a row, our team has monitored the WordPress core and over 100+ popular plugins. Learn which ones are currently a threat to your site.

Data-driven decisions increase the ROI of a business website every step of the way. As a hub of digital marketing, your website will get stale if you don’t make the most out of marketing opportunities. That is the case in the travel industry. Businesses don’t leverage modern websites to make the most out of the growing travel experiences market. Even if you’re not directly selling experiences, you can engage with potential clients weeks before they’d consider your services – and here’s how.

If you respond to a customer after half an hour instead of just five minutes, the chance to qualify a lead is 21 times lower. However, marketers tend to underestimate the value of lead response time. Learn how to change their approach to qualify more leads and increase your conversion rates.

Giving your customers an abundance of choices can hurt your business. We have analysed customer behaviour and psychological studies to give you a better idea of why your website might be underperforming. Learn how human short-term memory and other factors affect business website design.

“The overwhelming majority of the 171 B2B marketing operations leaders surveyed described the changes in their markets or customers as either profound or significant.” 2019 Marketing Operations Maturity Benchmarking Report, Sojourn Solutions Sojourn Solutions’ report shed some light on the worrying marketing statistics of B2B companies. Some issues can directly translate to a poorly optimised […]

Creating content for a business website requires more than just excellent copywriting skills. It’s common for editors to overlook or misuse certain settings, which then negatively impacts your SEO and proves to be costly for the digital marketing team. We have prepared a list of tips that will help your editors avoid the most common mistakes when publishing WordPress blog posts or new pages of your site.

July brought several vulnerabilities in 5 of over 100 WordPress plugins we track. This time the attacks can target not only your website but also your visitors directly. Recent versions of 3 plugins, including powerhouses like WooCommerce, are vulnerable to Cross-Site Request Forgery which could execute malicious HTTP requests in your visitors’ browsers. We have also identified vulnerabilities which expose your website and its database to 6 additional attack types.

Digital marketing opened up an abundance of possibilities for businesses to reach their goals – from social media, through content creation, all the way to the search engine optimisation and paid advertising. But the online world still offers several underappreciated or simply unheard of practices that support business goals. In this article, we will show you the essentials of a highly flexible and cost-effective digital advertising tool – landing pages.