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Giving your customers an abundance of choices can hurt your business. We have analysed customer behaviour and psychological studies to give you a better idea of why your website might be underperforming. Learn how human short-term memory and other factors affect business website design.

“The overwhelming majority of the 171 B2B marketing operations leaders surveyed described the changes in their markets or customers as either profound or significant.” 2019 Marketing Operations Maturity Benchmarking Report, Sojourn Solutions Sojourn Solutions’ report shed some light on the worrying marketing statistics of B2B companies. Some issues can directly translate to a poorly optimised […]

Creating content for a business website requires more than just excellent copywriting skills. It’s common for editors to overlook or misuse certain settings, which then negatively impacts your SEO and proves to be costly for the digital marketing team. We have prepared a list of tips that will help your editors avoid the most common mistakes when publishing WordPress blog posts or new pages of your site.

July brought several vulnerabilities in 5 of over 100 WordPress plugins we track. This time the attacks can target not only your website but also your visitors directly. Recent versions of 3 plugins, including powerhouses like WooCommerce, are vulnerable to Cross-Site Request Forgery which could execute malicious HTTP requests in your visitors’ browsers. We have also identified vulnerabilities which expose your website and its database to 6 additional attack types.

Digital marketing opened up an abundance of possibilities for businesses to reach their goals – from social media, through content creation, all the way to the search engine optimisation and paid advertising. But the online world still offers several underappreciated or simply unheard of practices that support business goals. In this article, we will show you the essentials of a highly flexible and cost-effective digital advertising tool – landing pages.

Among various website scanning patterns, the F-pattern is the most well-known. However, web designers tend to misunderstand its implications, ultimately wasting resources to conform to the pattern. We’ve compiled a quick summary of the area and an explanation of why the F-pattern is bad for your visitors and your business, together with tips on how to improve your design and content based on scanning patterns.

Mailing lists are still one of the best digital marketing channels. According to some sources, over 50% of email opens happen on mobile devices. They’re the first point of contact for many of your subscribers. However, adjusting email design to accommodate to smart devices is often overlooked by digital marketers. An optimal newsletter title length or even a single emoji can boost your open rates drastically. Here are our quick design tips for your email marketing campaigns.

There are many questions that every business owner and marketers should ask themselves at some points. What makes my product/service stand out from the competition? Do I have the right customers? Am I measuring the right things? These are just some of the issues that are crucial for your business. But why don’t we ask similar questions about websites? Here’s why you should treat your business site like you treat your product.

The 10th issue of WordPress Vulnerability Report marks the end of the July maintenance and security cycle here at Nerd Cow. After tracking over 80 plugins used on our clients’ websites, and dozens of other popular WordPress extensions, we’ve compiled yet another report on WordPress security. Discover the WordPress vulnerabilities that surfaced in July 2019.

Several popular blogging plugins have become obsolete with the launch of Gutenberg. Most recommendations are now outdated. That’s why we’ve decided to come forward with a fresh list of the best WordPress blog plugins that provide simple and efficient functionality. As a bonus, we’ve included the cornerstone plugins to help you manage SEO and improve your social exposure.