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Why adding friction to your website improves B2B sales optimisation
Think friction is bad for user experience? Think again. Learn how adding smart, intentional friction to your website can optimise B2B sales, qualify leads better, and keep your sales team happy.
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SaaS product demo types – when and where to use them
Interactive product demos help software buyers in several ways. They also have a key role in the growth of both PLG and SLG SaaS companies.
4 tested ways to convert more on your SaaS sign up page
We've seen dozens of tips for Sign Up pages, but only a handful are backed up by valid tests. The four tips presented in this article have a several successful A/B tests behind them, and we tried them ourselves to confirm that.
Dos and don’ts of B2B SaaS demos and interactive product tours
Interactive product demos are a key growth tool for SaaS companies. SaaS marketers and product managers love self-serve demos because they allow the company to scale without a sales team and it can replace part of the onboarding process.
What’s a good SaaS website navigation structure?
The top menu on a SaaS website doesn't need to exceed 3-4 elements. Here's our framework for the MVP SaaS website navigation, alongside with five micro-optimisation tips for more advanced use cases.
Why adding friction to your website improves B2B sales optimisation
Think friction is bad for user experience? Think again. Learn how adding smart, intentional friction to your website can optimise B2B sales, qualify leads better, and keep your sales team happy.
Examples of the best B2B SaaS product screenshots, images, and illustrations
Turn your boring screenshots into product images that drive MQLs. Our examples from the likes of Stripe and Figma will help you get rid of the old and tired "MacBook mockup" screenshots.
Design Systems: GOV.UK has it. Google has it. IBM, too. Do you?
Learn why these companies invest their resources to build design systems and what they know that other companies don’t.
Company blog – the silent killer of your content strategy?
If you don’t have a clear direction, running a company blog is frustrating. And, most likely, a waste of your resources.
Four website heatmap examples to generate more leads
Our team analysed 26,228 visits to 8 landing pages of our clients. We noticed four overlooked patterns which affected conversions. This article helps you skip the tedious research phase and jump straight into checking if your site suffers from the same issues.
Six steps to write website copy that resonates with your audience
Writing copy is named as one of the top website challenges by marketers. But with the correct approach, you can make it as efficient and enjoyable as building with Lego blocks. This is a six-step process to help you do just that.
What is a website style guide and why you need one
Public institutions and large enterprises put a lot of trust in design systems and website style guides. These documents help them protect the user experience on their website. But what’s the difference between them? And is there ever a case when you ignore your style guide? Let’s find out.
Why is technical writing important for your business?
Technical writing isn’t just about engineering documentation and user manuals. But it shouldn’t be just a marketing tool either.
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