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How to improve website navigation with testing and analytics
Hint: it’s not by using the same tips that everyone is reposting since 2012. So what’s the true improvement? It’s testing with your audience.
Every mistake that could make your Design Sprint fail
The Design Sprint is a new process for most people. It’s not immediately obvious how important are some of its aspects. This can easily spiral out of control, as one person’s assumption can have a knock-on effect on the entire group and the outcome. A skilled facilitator will alleviate most of these concerns, but it’s useful for every participant to know what “danger” is around the corner.
How to optimise images for the Web without losing quality
The average image uploaded to a website loads 120.9%* longer than it should. On rich pages, this sluggishness adds up quickly. We reviewed four methods you can use to improve the UX of your site. They range from basic tweaks to advanced methods, and we list them starting from the easiest.
The 7 types of website navigation that improve UX and search rankings
Three out of the seven types of website navigation are frequently overlooked. This negatively reflects the user experience, and even lowers your visibility in search engines.
What are primary conversions? 6 examples and where to track them
Primary conversions are crucial to calculate the ROI of every marketing channel leading to your website - from SEO to Google Ads. Learn more about them, together with examples and tips on where to track them.
Website call to action tips – how to write better buttons
Calls to action are a marketer’s bread and butter. TV advertisements have been shouting at us “call now” well before the Internet. Offline applications of CTAs are still important, but websites are a bit different. And for those of you that understand the psychology of Calls to Action, I’ll reveal a few tips and tricks about the user experience of your buttons.
SEO without a blog – do this before creating content
Writing quality blog posts is no small feat. It's extremely competitive, but there's hope even if you can't commit to posting regularly. Although having an extensive library of content helps, you can still get plenty of visibility without them. Here's how.
Solve problems in one hour with Lightning Decision Jam
Solving problems in a meeting is a bit of a myth. They drag on; the group gets overpowered by the loudest voices, and it usually ends with an email and an invitation to a follow-up meeting. What if I told you there’s an infinitely better way to do that? It takes just an hour, you can do it remotely and applies to any kind of problem.
Design sprint snacks – how to avoid sugar crashes
An innovation framework calls for an innovative approach to dining. When we facilitate Design Sprints, our choice of food and snacks is scientific. Even though we don't bring heaps of chocolate, it's still delicious and fun. And, in the end, there is some chocolate. 😉
The unpretentious guide to writing website copy
Do you struggle with writing website content, whether during website redesign or after the launch? Trust me, it's an extremely common issue. It's alarming, but at the same time there are solutions everyone can use to make the process easier and more effective.
Digital Psychology: How to Use It to Optimise Your B2B Web Design
Explore how web design psychology impacts B2B SaaS marketing. Learn how principles like anchoring, cognitive biases, and social proof shape decision-making.
Design sprint roles – how to assemble a design sprint team
The design sprint is an excellent innovation framework that brings the best out of the members of your team. But before diving deep into the exercises, the facilitators have an important job - to help you assemble the right design sprint team. Here’s are the key design sprint roles and tips on how to prepare a shortlist of participants from your company.
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