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If you had to differentiate between agility and “Agile” (with a capital “A”), how would you explain the difference?
Read the articleDo you struggle with writing website content, whether during website redesign or after the launch? Trust me, it's an extremely common issue. It's alarming, but at the same time there are solutions everyone can use to make the process easier and more effective.
Read the articleMarketing has always been about psychology. You don't get a "buy one get one free" offer because the store is feeling generous. It's a data-driven choice that maximises their profit. Digital marketing brought several fresh tactics to the table. Here's how you can use them to your advantage.
Read the articleAgile is a peculiar methodology. It's scary to trust the process when you have to jump into your first project without a fixed budget. But Agile isn’t devoid of estimates.
Read the articleThere’s one particular principle in the Agile Manifesto that makes eyebrows rise when you hear “agile” and “planning” in the same sentence. Agile is all about continuous improvement and delivery. It values communication over documentation and tackles issues “as and when needed”. Is there a place for planning in such an environment?
Read the articleTechnical debt is a metaphor for the shortcuts that we take in software development. In the same way that financial debt can be useful when it helps you to achieve your goals quicker, technical debt can make sense when it enables you to get something working quickly. These shortcuts come at the cost of increased development effort in future releases—effort that may be impossible to predict, but which can often be significant.
Read the articleIn agile, velocity is a concept which refers to the amount of work that has been done during an iteration. It’s a measurement that tracks information about work completed, work started, and work remaining. Velocity is considered to be one of the most important metrics in agile. Not only does it allow you to track progress, but it also helps deliver the most value.
Read the articleWhat is a user story? Why write it? Who writes? What is a good example of a user story? Are there any exceptions? In this article, I focus on an in-depth analysis of writing user stories from different angles.
Read the articleThe design sprint is an excellent innovation framework that brings the best out of the members of your team. But before diving deep into the exercises, the facilitators have an important job - to help you assemble the right design sprint team. Here’s are the key design sprint roles and tips on how to prepare a shortlist of participants from your company.
Read the articleWebsites have evolved drastically in just a few decades. They went from being a novelty to something that “every business needs”. But there’s one thing that didn’t keep up with that rapid evolution - the process of designing and developing websites. Most agencies build websites the same way they built them 20+ years ago.
Read the article2021 was our best year ever... again. It might sound like a cliché, but we assure you it isn't. We grew from three people to a team of five. We've moved to a new bigger office, reinvented our brand, and smashed our goals just six months in. But let's take it slow and let us tell you all about it.
Read the articleReadability is a key challenge for every copywriter. It’s shapes the way you tell your story and gets your target audience engaged. However, not everyone is aware just how important readability is, or how to improve it. In this article, we will explore why you need to improve your readability score and which tools you can use to test & improve.
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