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Why content marketers need user feedback
The top three technologies B2C content marketers report using to assist with content marketing are analytics tools (85%), social media publishing/analytics (73%), and email marketing software (71%), according to the Content Marketing Institute. But there's one thing missing here.
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Solve problems in one hour with Lightning Decision Jam
Solving problems in a meeting is a bit of a myth. They drag on; the group gets overpowered by the loudest voices, and it usually ends with an email and an invitation to a follow-up meeting. What if I told you there’s an infinitely better way to do that? It takes just an hour, you can do it remotely and applies to any kind of problem.
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Design sprint snacks – how to avoid sugar crashes
An innovation framework calls for an innovative approach to dining. When we facilitate Design Sprints, our choice of food and snacks is scientific. Even though we don't bring heaps of chocolate, it's still delicious and fun. And, in the end, there is some chocolate. 😉
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The 4 Agile ceremonies explained & ranked by professionals
If you had to differentiate between agility and “Agile” (with a capital “A”), how would you explain the difference?
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The unpretentious guide to writing website copy
Do you struggle with writing website content, whether during website redesign or after the launch? Trust me, it's an extremely common issue. It's alarming, but at the same time there are solutions everyone can use to make the process easier and more effective.
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8 digital psychology fundamentals for marketing and web design
Marketing has always been about psychology. You don't get a "buy one get one free" offer because the store is feeling generous. It's a data-driven choice that maximises their profit. Digital marketing brought several fresh tactics to the table. Here's how you can use them to your advantage.
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4 Agile estimation techniques and their effect on velocity
Agile is a peculiar methodology. It's scary to trust the process when you have to jump into your first project without a fixed budget. But Agile isn’t devoid of estimates.
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What is Agile release planning & how to do it
There’s one particular principle in the Agile Manifesto that makes eyebrows rise when you hear “agile” and “planning” in the same sentence. Agile is all about continuous improvement and delivery. It values communication over documentation and tackles issues “as and when needed”. Is there a place for planning in such an environment?
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What is technical debt in Agile – definition, examples & how to deal with it
Technical debt is a metaphor for the shortcuts that we take in software development. In the same way that financial debt can be useful when it helps you to achieve your goals quicker, technical debt can make sense when it enables you to get something working quickly. These shortcuts come at the cost of increased development effort in future releases—effort that may be impossible to predict, but which can often be significant.
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What is velocity in agile projects: when, where, and how much?
In agile, velocity is a concept which refers to the amount of work that has been done during an iteration. It’s a measurement that tracks information about work completed, work started, and work remaining. Velocity is considered to be one of the most important metrics in agile. Not only does it allow you to track progress, but it also helps deliver the most value.
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Writing user stories: Definitions, best practices, examples & exceptions
What is a user story? Why write it? Who writes? What is a good example of a user story? Are there any exceptions? In this article, I focus on an in-depth analysis of writing user stories from different angles.
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Design sprint roles – how to assemble a design sprint team
The design sprint is an excellent innovation framework that brings the best out of the members of your team. But before diving deep into the exercises, the facilitators have an important job - to help you assemble the right design sprint team. Here’s are the key design sprint roles and tips on how to prepare a shortlist of participants from your company.
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