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How to write home page content
Home page visitors are new to your business. The only purpose of your Home page content is to expedite your relationship with them. We’ll cover how to write to match the user intent, break down your copy into sections, make it concise and readable, and how to write CTAs that people click.
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How to optimise images for the Web without losing quality
Images make websites better, but it comes at a cost. Are you uploading them without a second thought? It’s likely to slow down your website. The impact depends on factors like the resolution, quality, and even the file type. Find out how to hit the sweet spot.
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The 7 types of website navigation that improve UX and search rankings
Three out of the seven types of website navigation are frequently overlooked. This negatively reflects the user experience, and even lowers your visibility in search engines.
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Do I need a web designer?
Businesses that rely on the website to generate revenue might need to work with web designers. This might be on a freelance basis, with an agency, or even in-house. But when do you actually decide that you should stop using page builders?
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What are primary conversions? 6 examples and where to track them
Primary conversions are crucial to calculate the ROI of every marketing channel leading to your website - from SEO to Google Ads. Learn more about them, together with examples and tips on where to track them.
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The differences between a sprint review and a retrospective
There’s a lot to unpack when working with an agile agency or advocating for agile at your own company. To an untrained eye, agile ceremonies might look like an overhead. Two of them - review and retrospective - have synonymous names. It doesn’t help your case.
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How to write an About page for a website
Facilitating dozens of moderated user tests showed that most people go to the "About" page right away. We test website prototypes with people looking for services and corporate websites. If your company falls into one of those categories, here’s what people want to see on your "About" page.
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What is a website conversion and conversion rate?
If you have a website, someone has preached about conversions to you. “We need to do CRO to increase your conversion rate” always sounds like gibberish at first. By the end of this article, you’ll know what they’re talking about and you’ll learn why obsessing over the conversion rate of your website isn’t the healthiest approach.
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Website call to action tips – how to write better buttons
Calls to action are a marketer’s bread and butter. TV advertisements have been shouting at us “call now” well before the Internet. Offline applications of CTAs are still important, but websites are a bit different. And for those of you that understand the psychology of Calls to Action, I’ll reveal a few tips and tricks about the user experience of your buttons.
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Find out if you’re wasting your Google Ads budget
It’s not uncommon for companies to “lose” money on digital advertising. Measuring campaigns for brand awareness is hard. Sometimes, there’s no way to tell that your latest and greatest sale visited the website from an ad a year ago. But for businesses selling products or SaaS subscriptions, calculating the profitability of ads on Google and other services is critical. Our simple calculator helps you do it from scratch in just minutes.
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SEO without a blog – do this before creating content
Writing quality blog posts is no small feat. It's extremely competitive, but there's hope even if you can't commit to posting regularly. Although having an extensive library of content helps, you can still get plenty of visibility without them. Here's how.
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The most important parts of a website – 8 essential web design terms
Everyone can name at least a few components of a website. People are used to seeing navigation bars and footers, buttons, images, and many more. But the terminology isn't obvious to everyone, and we're here to explain it.
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