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The importance of readability and what is a good website readability score
Readability is a key challenge for every copywriter. It’s shapes the way you tell your story and gets your target audience engaged. However, not everyone is aware just how important readability is, or how to improve it. In this article, we will explore why you need to improve your readability score and which tools you can use to test & improve.
How to improve SEO without writing content
Content is the key to ranking on search engines, but an overhaul of your copy is not always the answer to your SEO problems. Today we’ll show you why SEO isn’t what you think it is. You’ll learn about the overlooked aspects of website optimisation that influence how Google rates - and ranks - your website.
Cookie law in the UK – how to achieve compliance
The UK cookie law is among the most strict in the world. With that said, it's also one with some of the best guidelines on how to comply, making it easy for businesses. To make it even easier for you, our team has investigated the most common misconceptions and malpractice in cookie consent pop-ups to compile a guide for British businesses.
11+ types of micro conversions you can track and how to do it
Tracking conversions is the key to making your website more profitable. However, the basic approach of only assigning a conversion to a sale won’t drive digital business growth. Here are all the micro conversion types that you can track on your website and how to do it.
How to use A/B testing to improve a low traffic website
High-traffic websites run A/B tests and decide on a variant that works better. In the case of a low traffic website, this isn’t possible. You would either have to wait forever for the arrival of any meaningful data, or invest a lot of money from the get-go. We assume none of these options is viable, otherwise you wouldn’t be here.
How internal links affect SEO and conversions
SEO has changed over the years. Keyword-stuffing was replaced by a user-first approach focusing on content quality and page speed. Alternative tags of images now serve their purpose - accessibility, rather than a place to hide keywords. But one thing hasn’t changed, and that’s links. Backlinks are constantly one of the top ranking factors for Google but enshadowed by them is internal linking. And while internal links carry less weight than backlinks, it’s one of the few SEO aspects that you can really control.
Are wireframes dead? Exploring their role in modern web design processes
Wireframes are a core component of modern web design, helping teams visualize layouts and user journeys early on. While evolving technology offers new design possibilities, wireframes remain essential for clear communication, cost-effectiveness, and user-centric results.
Design and content optimisation tips based on website scanning patterns
Among various website scanning patterns, the F-pattern is the most well-known. However, web designers tend to misunderstand its implications, ultimately wasting resources to conform to the pattern. We've compiled a quick summary of the area and an explanation of why the F-pattern is bad for your visitors and your business, together with tips on how to improve your design and content based on scanning patterns.
Website navigation analysis – 5 easy ways to improve website navigation
In this article, we'll show you a few not-so-obvious Google Analytics reports and filters. These tricks will help you optimise your customer journey and navigation for desktop and mobile devices.
What can we learn from Disney’s website navigation
Website navigation has more purposes than just being there to guide your visitors. It's there to give us virtual ground under our feet and reveal the content of the site. A good navigation tells us how to use a website and is one of the main factors new visitors use to judge your site.
Pros and cons of personal data collection
It’s almost guaranteed that your website collects personal data. GDPR even classifies IP address as “personal data”. Gathering the information is useful for various reasons, but you have to be wary of the drawbacks. It’s not only a legal burden. Your website could suffer from even a minor mistake in your web forms. Have you ever considered if your site asks for too much personal data?
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