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How to improve SEO without writing content
Content is the key to ranking on search engines, but an overhaul of your copy is not always the answer to your SEO problems. Today we’ll show you why SEO isn’t what you think it is. You’ll learn about the overlooked aspects of website optimisation that influence how Google rates - and ranks - your website.
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7 tips for a successful small business website [+VIDEO]
Websites are complicated creatures, but with the right approach, they can become an irreplaceable asset to any company. Here are the 7 top tips to ensure the success of your new website build, for businesses and web designers alike.
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2020 UK ecommerce report
How does your ecommerce website compare to those in top 100 in the UK? People often assume the coveted spot among the leading digital retailers requires state-of-the-art solutions, robust servers, around the clock development support and the best UX specialists in the world. As you will soon learn, this is far from the truth.
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Cookie law in the UK – how to achieve compliance
The UK cookie law is among the most strict in the world. With that said, it's also one with some of the best guidelines on how to comply, making it easy for businesses. To make it even easier for you, our team has investigated the most common misconceptions and malpractice in cookie consent pop-ups to compile a guide for British businesses.
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Why digital marketing fails – the biggest reason that nobody mentions
The list of reasons for digital marketing failure is considerable. And since we all learn through failure, as a digital marketer you probably know most of them by heart. Whether you’re looking for the reason your latest campaign didn’t deliver, trying to make the next one even better than the previous, or preemptively learning about them before your next big project - you’ve heard it all. But nine out of ten times, the most important reason is left out. That reason is your website.
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11+ types of micro conversions you can track and how to do it
Tracking conversions is the key to making your website more profitable. However, the basic approach of only assigning a conversion to a sale won’t drive digital business growth. Here are all the micro conversion types that you can track on your website and how to do it.
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We’ve analysed 50 coaching websites – here’s how they’re missing out on clients
The coaching industry is booming, but the growth isn’t reflected in its digital presence. From a complete lack of branding, through technical issues, to missing convenient contact methods - here are the biggest problems you need to address right away, based on our thorough analysis of 50 coaching websites.
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Why is website user experience crucial for revenue
User experience (UX) is a subjective measure of satisfaction of people interacting with your company and using your products or services. Online, UX relates to how people feel about all aspects of your website or application - the layout, responsiveness, content and visuals.
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How to calculate conversion value – formula & calculator
Proving the return on digital marketing spend is hard. The omnichannel initiatives are hard to track, which makes it easy to waste your marketing budget. The mistakes also cause a poor experience for your users. Even though we’re not an advertising agency, we highlight that it’s important to calculate the value of converting a website lead. Our team prepared two formulas and free calculators so that you can be in full control of profitable marketing campaigns.
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How to use A/B testing to improve a low traffic website
High-traffic websites run A/B tests and decide on a variant that works better. In the case of a low traffic website, this isn’t possible. You would either have to wait forever for the arrival of any meaningful data, or invest a lot of money from the get-go. We assume none of these options is viable, otherwise you wouldn’t be here.
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Agile design process – what is agile web design?
Building products for months using a traditional, linear approach is holding businesses back. Your company changes all the time and so do the requirements. Locking in a fixed scope for a website always ends in a tug of war. The scope evolves with your business and by the end of the project the initial requirements are outdated.
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Content is king – the interpretation of Bill Gates’ essay
When Bill Gates wrote "content is king" in his essay back in 1996, he was predicting the future of the Internet. In hindsight, he probably didn't expect the phrase to become a content marketing canon for years to come. His prediction already stood the trial of time, but can it maintain its relevance?
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