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The Bellow 5 mins to read

A summary of 2021 at NerdCow

2021 was our best year ever... again. It might sound like a cliché, but we assure you it isn't. We grew from three people to a team of five. We've moved to a new bigger office, reinvented our brand, and smashed our goals just six months in. But let's take it slow and let us tell you all about it.

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Dawid Zimny

7th of Jan 2022

Website 6 mins to read

The importance of readability and what is a good website readability score

Readability is a key challenge for every copywriter. It’s shapes the way you tell your story and gets your target audience engaged. However, not everyone is aware just how important readability is, or how to improve it. In this article, we will explore why you need to improve your readability score and which tools you can use to test & improve.

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Accessibility Content Digital marketing Digital psychology SEO User experience

Dawid Zimny

13th of Aug 2021

Website 9 mins to read

Why building websites isn’t fun

If you’ve never had an awful experience with building a website, cast the first stone. Projects are often a drag, they become a tug of war and everyone heaves a sigh of relief when they are done. This is probably the shortest and most accurate description of the traditional “waterfall” approach for web design.

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Design sprint Innovation User testing

Dawid Zimny

29th of Jun 2021

The Bellow 3 mins to read

We’re back to the office! Plus, five NerdCow features in the media

Our team is back to the office at a new location in the heart of Aldgate. Learn more about our first month after over a year of working from home. Plus, see our latest features in the media on a variety of topics, from eCommerce and website tips, to mental health advice.

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Dawid Zimny

18th of May 2021

Website 7 mins to read

How to improve SEO without writing content

Content is the key to ranking on search engines, but an overhaul of your copy is not always the answer to your SEO problems. Today we’ll show you why SEO isn’t what you think it is. You’ll learn about the overlooked aspects of website optimisation that influence how Google rates - and ranks - your website.

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Analytics Content SEO Technical excellence User experience

Dawid Zimny

22nd of Jan 2021

Website 8 mins to read

7 tips for a successful small business website [+VIDEO]

Websites are complicated creatures, but with the right approach, they can become an irreplaceable asset to any company. Here are the 7 top tips to ensure the success of your new website build, for businesses and web designers alike.

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Content North Star metrics User experience User testing

Dawid Zimny

12th of Jan 2021

The Bellow 5 mins to read

A summary of 2020 at NerdCow

The unprecedented events of 2020 were both a blessing and a curse for us. It was the definition of a rollercoaster. We’ve moved from remote work to the office, only to be forced back to working remotely. We grew, but we had tough spells, like everyone. Here’s the unfiltered summary of the craziness that was 2020 at NerdCow.

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Dawid Zimny

6th of Jan 2021

Website 17 mins to read

2020 UK ecommerce report

How does your ecommerce website compare to those in top 100 in the UK? People often assume the coveted spot among the leading digital retailers requires state-of-the-art solutions, robust servers, around the clock development support and the best UX specialists in the world. As you will soon learn, this is far from the truth.

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Accessibility Digital marketing Digital psychology SEO Technical excellence

Dawid Zimny

27th of Oct 2020

Website 13 mins to read

Cookie law in the UK – how to achieve compliance

The UK cookie law is among the most strict in the world. With that said, it's also one with some of the best guidelines on how to comply, making it easy for businesses. To make it even easier for you, our team has investigated the most common misconceptions and malpractice in cookie consent pop-ups to compile a guide for British businesses.

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Dawid Zimny

15th of Sep 2020

Website 9 mins to read

Why digital marketing fails – the biggest reason that nobody mentions

The list of reasons for digital marketing failure is considerable. And since we all learn through failure, as a digital marketer you probably know most of them by heart. Whether you’re looking for the reason your latest campaign didn’t deliver, trying to make the next one even better than the previous, or preemptively learning about them before your next big project - you’ve heard it all. But nine out of ten times, the most important reason is left out. That reason is your website.

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Ads Digital marketing North Star metrics

Dawid Zimny

27th of Aug 2020

Website 8 mins to read

11+ types of micro conversions you can track and how to do it

Tracking conversions is the key to making your website more profitable. However, the basic approach of only assigning a conversion to a sale won’t drive digital business growth. Here are all the micro conversion types that you can track on your website and how to do it.

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Analytics Digital marketing North Star metrics

Dawid Zimny

23rd of Jun 2020

Website 8 mins to read

We’ve analysed 50 coaching websites – here’s how they’re missing out on clients

The coaching industry is booming, but the growth isn’t reflected in its digital presence. From a complete lack of branding, through technical issues, to missing convenient contact methods - here are the biggest problems you need to address right away, based on our thorough analysis of 50 coaching websites.

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Analytics

Dawid Zimny

16th of Jun 2020