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2021 was our best year ever... again. It might sound like a cliché, but we assure you it isn't. We grew from three people to a team of five. We've moved to a new bigger office, reinvented our brand, and smashed our goals just six months in. But let's take it slow and let us tell you all about it.
Read the articleReadability is a key challenge for every copywriter. It’s shapes the way you tell your story and gets your target audience engaged. However, not everyone is aware just how important readability is, or how to improve it. In this article, we will explore why you need to improve your readability score and which tools you can use to test & improve.
Read the articleIf you’ve never had an awful experience with building a website, cast the first stone. Projects are often a drag, they become a tug of war and everyone heaves a sigh of relief when they are done. This is probably the shortest and most accurate description of the traditional “waterfall” approach for web design.
Read the articleOur team is back to the office at a new location in the heart of Aldgate. Learn more about our first month after over a year of working from home. Plus, see our latest features in the media on a variety of topics, from eCommerce and website tips, to mental health advice.
Read the articleContent is the key to ranking on search engines, but an overhaul of your copy is not always the answer to your SEO problems. Today we’ll show you why SEO isn’t what you think it is. You’ll learn about the overlooked aspects of website optimisation that influence how Google rates - and ranks - your website.
Read the articleWebsites are complicated creatures, but with the right approach, they can become an irreplaceable asset to any company. Here are the 7 top tips to ensure the success of your new website build, for businesses and web designers alike.
Read the articleThe unprecedented events of 2020 were both a blessing and a curse for us. It was the definition of a rollercoaster. We’ve moved from remote work to the office, only to be forced back to working remotely. We grew, but we had tough spells, like everyone. Here’s the unfiltered summary of the craziness that was 2020 at NerdCow.
Read the articleHow does your ecommerce website compare to those in top 100 in the UK? People often assume the coveted spot among the leading digital retailers requires state-of-the-art solutions, robust servers, around the clock development support and the best UX specialists in the world. As you will soon learn, this is far from the truth.
Read the articleThe UK cookie law is among the most strict in the world. With that said, it's also one with some of the best guidelines on how to comply, making it easy for businesses. To make it even easier for you, our team has investigated the most common misconceptions and malpractice in cookie consent pop-ups to compile a guide for British businesses.
Read the articleThe list of reasons for digital marketing failure is considerable. And since we all learn through failure, as a digital marketer you probably know most of them by heart. Whether you’re looking for the reason your latest campaign didn’t deliver, trying to make the next one even better than the previous, or preemptively learning about them before your next big project - you’ve heard it all. But nine out of ten times, the most important reason is left out. That reason is your website.
Read the articleTracking conversions is the key to making your website more profitable. However, the basic approach of only assigning a conversion to a sale won’t drive digital business growth. Here are all the micro conversion types that you can track on your website and how to do it.
Read the articleThe coaching industry is booming, but the growth isn’t reflected in its digital presence. From a complete lack of branding, through technical issues, to missing convenient contact methods - here are the biggest problems you need to address right away, based on our thorough analysis of 50 coaching websites.
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