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We expose the secrets of B2B websites to inspire your team.

Bimonthly website breakdowns for marketers, business owners, and independent professionals.

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90% of website experiments don’t move the needle. 😳

Finding the 10% is expensive. Companies like Booking.com test their websites around 25,000 times a year. What if you can’t afford to do that?

Webabunga! teaches you what B2B websites did to succeed and why they succeeded.

Improve your business website by reading concise case studies explaining exactly how others approached common challenges* such as:

❓ What should my navigation look like?

❓ What kind of graphics should I use on my website?

❓ What content structure is the most friendly for the users?

Sign up to get instant access to the Webabunga! issue about Stripe.


What do i get?

Twice a month you will learn how innovative businesses solve website challenges like yours.

Our team will provide you with a short commentary and actionable tips to apply on your business website.

You’re such geeks! I love your newsletters!
Luciana, Marketing Leader at Transport Exchange Group

Want to contribute?

Suggest the next website breakdown using our hashtag #Webabunga!


*A Literature Review: Website Design and User Engagement – https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4974011/