If your website doesn’t sell, there can be a number of reasons. One of them is definitely digital psychology. Being a form of art in its own right, website design often lacks the scientific layer. By following digital psychology principles, it’s possible to create a better experience for your users. In our articles, we want to tell you more about those possibilities. Our tips range from introducing the concepts in a simple manner, to teaching you how to apply them to get the most out of your website.
Calls to action are a marketer’s bread and butter. TV advertisements have been shouting at us “call now” well before the Internet. Offline applications of CTAs are still important, but websites are a bit different. And for those of you that understand the psychology of Calls to Action, I’ll reveal a few tips and tricks about the user experience of your buttons.
Everyone can name at least a few components of a website. People are used to seeing navigation bars and footers, buttons, images, and many more. But the terminology isn’t obvious to everyone, and we’re here to explain it.
Do you struggle with writing website content, whether during website redesign or after the launch? Trust me, it’s an extremely common issue. It’s alarming, but at the same time there are solutions everyone can use to make the process easier and more effective.
Marketing has always been about psychology. You don’t get a “buy one get one free” offer because the store is feeling generous. It’s a data-driven choice that maximises their profit. Digital marketing brought several fresh tactics to the table. Here’s how you can use them to your advantage.
Readability is a key challenge for every copywriter. It’s shapes the way you tell your story and gets your target audience engaged. However, not everyone is aware just how important readability is, or how to improve it. In this article, we will explore why you need to improve your readability score and which tools you can use to test & improve.
How does your ecommerce website compare to those in top 100 in the UK? People often assume the coveted spot among the leading digital retailers requires state-of-the-art solutions, robust servers, around the clock development support and the best UX specialists in the world. As you will soon learn, this is far from the truth.
Proving the return on digital marketing spend is hard. The omnichannel initiatives are hard to track, which makes it easy to waste your marketing budget. The mistakes also cause a poor experience for your users. Even though we’re not an advertising agency, we highlight that it’s important to calculate the value of converting a website lead. Our team prepared two formulas and free calculators so that you can be in full control of profitable marketing campaigns.
You can’t know the future. Yet, we will do our best to guess what awaits in the world of web design. We have seen more bravery and attempts to cut through the noise. There is no doubt that some of those will stay with us forever. We also remain certain that web designers have other innovative ideas up their sleeves waiting for the right time.
Is your business serving users what they need, when they need it, in the most straightforward and transparent way possible? Find out how big brands win over customers by following the simplicity prinicples.
What if we told you that you can quickly learn about your audience from Google Analytics? All of the necessary data lies in Google’s tool – and you don’t need advanced reports to uncover it. Fear not, it’s not as hard as it seems. We’re aware that Google Analytics can be an unituitive tool. Sometimes it confuses us as well! But we truly believe it’s not reserved for web analysts. Everyone can benefit from it, and we’ll show you how to learn more about your visitors by looking at website traffic sources.
Wireframes are one of the best tools to make the website design process more efficient. However, they can be confusing to the stakeholders. There’s a number of conventions that you need to know before diving deep.
Giving your customers an abundance of choices can hurt your business. We have analysed customer behaviour and psychological studies to give you a better idea of why your website might be underperforming. Learn how human short-term memory and other factors affect business website design.
Among various website scanning patterns, the F-pattern is the most well-known. However, web designers tend to misunderstand its implications, ultimately wasting resources to conform to the pattern. We’ve compiled a quick summary of the area and an explanation of why the F-pattern is bad for your visitors and your business, together with tips on how to improve your design and content based on scanning patterns.
Have you ever wondered why Amazon uses a particular colour for their “Add to cart” buttons? Like with every other website, there’s more to their colour palette than just a couple of colours that work well together. Here’s a brief introduction to how it could affect your conversions and sales.
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