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The unpretentious guide to writing website copy

The Internet is an exceptional medium. It has changed human behaviour forever. The same applies to writing and consuming content online. Website copy is driven by the same goals as traditional copywriting, but there are key differences between the two. So how do you write web copy? Do you need to be a wordsmith, a user experience designer, or have a degree in psychology?

8 digital psychology fundamentals for digital marketing and web design

Marketing has always been about psychology. You don’t get a “buy one get one free” offer because the store is feeling generous. It’s a data-driven choice that maximises their profit. Digital marketing brought several fresh tactics to the table. Here’s how you can use them to your advantage.

How to Calculate Conversion Value for Service Industries

You can’t know how profitable your website is without using conversion value. It’s one of the key metrics for your business. Inaccurate estimates will lead to a wasted marketing budget. But if you’re in a service industry, the calculation is more complicated than using the average order value.

6 Inevitable Web Design Trends

You can’t know the future. Yet, we will do our best to guess what awaits in the world of web design. We have seen more bravery and attempts to cut through the noise. There is no doubt that some of those will stay with us forever. We also remain certain that web designers have other innovative ideas up their sleeves waiting for the right time.

How to Find Traffic Sources of a Website and What They Mean for Your Business

What if we told you that you can quickly learn about your audience from Google Analytics? All of the necessary data lies in Google’s tool – and you don’t need advanced reports to uncover it. Fear not, it’s not as hard as it seems. We’re aware that Google Analytics can be an unituitive tool. Sometimes it confuses us as well! But we truly believe it’s not reserved for web analysts. Everyone can benefit from it, and we’ll show you how to learn more about your visitors by looking at website traffic sources.

What Is a Wireframe and Why Are They Crucial for Web Design

Wireframes are one of the best tools to make the website design process more efficient. However, they can be confusing to the stakeholders. There’s a number of conventions that you need to know before diving deep.

How Consumer Choices Influence Business Website Design

Giving your customers an abundance of choices can hurt your business. We have analysed customer behaviour and psychological studies to give you a better idea of why your website might be underperforming. Learn how human short-term memory and other factors affect business website design.

Design and Content Optimisation Tips Based on Website Scanning Patterns

Among various website scanning patterns, the F-pattern is the most well-known. However, web designers tend to misunderstand its implications, ultimately wasting resources to conform to the pattern. We’ve compiled a quick summary of the area and an explanation of why the F-pattern is bad for your visitors and your business, together with tips on how to improve your design and content based on scanning patterns.

Web Design: Why Less Is More

“Less is more” is a phrase that gets thrown around frequently in all areas of design, including web design. But do we really understand it? Do you know why less is more? We take a closer look at the theory behind this statement and analyse how you should reflect it in the design of your website.

The Colour and How It Affects Your Sales

Have you ever wondered why Amazon uses a particular colour for their “Add to cart” buttons? Like with every other website, there’s more to their colour palette than just a couple of colours that work well together. Here’s a brief introduction to how it could affect your conversions and sales.