The list of reasons for digital marketing failure is considerable. And since we all learn through failure, as a digital marketer you probably know most of them by heart. Whether you’re looking for the reason your latest campaign didn’t deliver, trying to make the next one even better than the previous, or preemptively learning about them before your next big project – you’ve heard it all. But nine out of ten times, the most important reason is left out. That reason is your website.
Your company has to make several hard decisions during these troubling times. Some of them will have a huge impact on the digital side of your business. We have used our collective knowledge and experience to give you a comprehensive guide on how to adjust that part of your business during the coronavirus pandemic.
Digital marketing is growing by the hour. But do business owners appreciate its far-reaching implications? Digital marketing is much more than just paid advertising and generating organic traffic from SEO. It has the potential to change your business. Because it’s still fairly new, there’s not much awareness about all the risks and benefits.
If you respond to a customer after half an hour instead of just five minutes, the chance to qualify a lead is 21 times lower. However, marketers tend to underestimate the value of lead response time. Learn how to change their approach to qualify more leads and increase your conversion rates.
Changing markets and growing customer expectations proved to be challenging for most B2B businesses. Marketing teams face several problems, some of which can be solved by optimising their digital marketing workflows. Learn how to solve the most common digital marketing problems by having the right approach to your business website.
Google Analytics is a brilliant but overwhelming tool. Every website should take advantage of its insights, however, the convoluted user interface and occasionally unpredictable behaviour make it that much harder. We have browsed the Google Analytics Solutions Library and hand-picked the best Google Analytics reports and dashboards for any site, from simple business brochures to large e-commerce stores. Importing the reports only takes two simple steps, and each report comes with quick instructions on how to make the most out of it.