5th September 2018
You can’t overemphasize the importance of web analytics. Disregarding them in web development is like running a business without financial reports. If you’re investing in something it’s necessary to track the return on your investment. Analytics plugins do just that. They provide metrics to improve not only user experience, but also the conversion rate on your site.
Though Google Analytics isn’t the be-all and end-all of web analytics tools, it’s one of the most popular ones and for a good reason. WordPress plugins make it easy to set up and don’t require you to change any code.
Using analytics plugins you can access data from within your WordPress dashboard. A few examples of such statistics would be:
We hand-picked the 3 best web analytics plugins for WordPress, let’s take a look at them.
MonsterInsights is the biggest analytics plugin with over 2 million active installations. You can get started in minutes and analyse real-time data without having to wait for the next day.
A free version of MonsterInsights provides a handful of general statistics and also some more advanced features like A/B testing. It’s a good starting point but the true power of MonsterInsights lies in its Pro version.
One of the key advantages is the ability to use custom dimensions for the data. The premium version allows you to easily track metrics that would otherwise need a custom code.
You get access to form tracking and e-commerce reports for two of the most popular WordPress plugins: WooCommerce and Easy Digital Downloads.
This plugin from ExactMetrics offers all of its features free of charge. With over a million active users its price – or lack thereof – isn’t the most appealing aspect of the plugin.
The plugin offers custom dimensions, download and e-commerce tracking while supporting all device types – including scrolling depth on mobile devices.
A convenient feature is the ability to display data from the front-end of your site. This also comes with an option to allow the use of front-end statistics for your editors. As a result, they might get insight on how to improve the content on your site.
After our last post about personal data, you might be pleased to find that this plugin allows you to enable IP address anonymization to further improve the user privacy.
Analytify might have the best design out of all web analytics plugins. You don’t need to find the important statistics yourself.
The plugin immediately welcomes you with the most important data and is easy on the eye. If that’s not enough, you can further customize the layout with CSS.
The free version of the plugin has a fair amount of general metrics including social media and mobile devices statistics.
Analytify Pro unlocks real-time data and campaigns statistics. The latter allows you to evaluate your newsletter or Facebook advertising campaigns.
If you’re not using analytics, what are you waiting for? Your business is losing money without them!
It’s a good idea to entrust analytics to your developer or another professional, but you can start yourself.
While there is a ton of advanced metrics, the entry-level data is friendly for everyone. Some plugins, like Analytify, tell you outright what your most important statistics are or how they impact your site.
If you’re not using them yet, start now! We promise you will see considerable benefits in no time.