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What is a design system and how does it help companies streamline their marketing?
Why do companies - and governments - invest their resources to build design systems? What do they know that others don’t?
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Company blog – the silent killer of your content strategy?
If you don’t have a clear direction, running a company blog is frustrating. And, most likely, a waste of your resources.
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Sustainable CMS and how it impacts website sustainability
An eco-friendly website can’t exist without a sustainable CMS. It’s one of the most important aspects alongside green hosting and page speed. Here’s how a CMS affects your footprint.
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Four website heatmap examples to generate more leads
Our team analysed 26,228 visits to 8 landing pages of our clients. We noticed four overlooked patterns which affected conversions. This article helps you skip the tedious research phase and jump straight into checking if your site suffers from the same issues.
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What is a website style guide and why you need one
Public institutions and large enterprises put a lot of trust in design systems and website style guides. These documents help them protect the user experience on their website. But what’s the difference between them? And is there ever a case when you ignore your style guide? Let’s find out.
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Why is technical writing important for your business?
Technical writing isn’t just about engineering documentation and user manuals. But it shouldn’t be just a marketing tool either.
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How to measure SEO performance without paid tools
You don’t need specialist tools to measure SEO. That’s how we started. Our organic traffic went from zero to a few hundred visits per month. Back then, we only used Google Search Console and Google Analytics. It’s the perfect combination for internal teams who need quick access to baseline data. Here’s how to use them right.
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How to improve website navigation with testing and analytics
Hint: it’s not by using the same tips that everyone is reposting since 2012*. So what’s the true improvement? It’s testing with your audience.
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How web consultants reduce risk for all stakeholders
Marketers rarely work with web design consultants. Typical website project involves just their in-house team and a full-service agency. Meanwhile, 35% of UK companies hire consultants for “digital and technology advice”. Eight out of ten say the collaboration meets or exceeds expectations. So what are digital marketing teams missing out on?
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The 12 aspects of sustainable websites
Sustainable websites rely on an excellent technical setup. This includes green hosting, optimised images, and future-proof code. But it doesn’t end there. Sustainability on the Internet is much more than just tech, and here’s why.
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How to write home page content
Home page visitors are new to your business. The only purpose of your Home page content is to expedite your relationship with them. We’ll cover how to write to match the user intent, break down your copy into sections, make it concise and readable, and how to write CTAs that people click.
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How to optimise images for the Web without losing quality
Images make websites better, but it comes at a cost. Are you uploading them without a second thought? It’s likely to slow down your website. The impact depends on factors like the resolution, quality, and even the file type. Find out how to hit the sweet spot.
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