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Design 5 mins to read

What is a design system and how does it help companies streamline their marketing?

Why do companies - and governments - invest their resources to build design systems? What do they know that others don’t?

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Collaboration Digital marketing User experience

Tomasz Lisiecki

27th of Jan 2024

Website 7 mins to read

Company blog – the silent killer of your content strategy?

If you don’t have a clear direction, running a company blog is frustrating. And, most likely, a waste of your resources.

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Content Digital marketing SEO

Dawid Zimny

11th of Dec 2023

Website 4 mins to read

Sustainable CMS and how it impacts website sustainability

An eco-friendly website can’t exist without a sustainable CMS. It’s one of the most important aspects alongside green hosting and page speed. Here’s how a CMS affects your footprint.

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Sustainability

Dawid Zimny

11th of Nov 2023

Website 6 mins to read

Four website heatmap examples to generate more leads

Our team analysed 26,228 visits to 8 landing pages of our clients. We noticed four overlooked patterns which affected conversions. This article helps you skip the tedious research phase and jump straight into checking if your site suffers from the same issues.

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Analytics User experience

Dawid Zimny

26th of Oct 2023

Website 9 mins to read

What is a website style guide and why you need one

Public institutions and large enterprises put a lot of trust in design systems and website style guides. These documents help them protect the user experience on their website. But what’s the difference between them? And is there ever a case when you ignore your style guide? Let’s find out.

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Dawid Zimny

15th of Sep 2023

Website 5 mins to read

Why is technical writing important to your business?

Technical writing isn’t just about engineering documentation and user manuals. But it shouldn’t be just a marketing tool either.

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Content User experience

Dawid Zimny

7th of Sep 2023

Website 7 mins to read

How to measure SEO performance without paid tools

You don’t need specialist tools to measure SEO. That’s how we started. Our organic traffic went from zero to a few hundred visits per month. Back then, we only used Google Search Console and Google Analytics. It’s the perfect combination for internal teams who need quick access to baseline data. Here’s how to use them right.

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Analytics Content SEO

Dawid Zimny

22nd of Aug 2023

Website 10 mins to read

How to improve website navigation with testing and analytics

Hint: it’s not by using the same tips that everyone is reposting since 2012*. So what’s the true improvement? It’s testing with your audience.

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Analytics User experience User testing

Dawid Zimny

13th of Aug 2023

Website 5 mins to read

How web consultants reduce risk for all stakeholders

Marketers rarely work with web design consultants. Typical website project involves just their in-house team and a full-service agency. Meanwhile, 35% of UK companies hire consultants for “digital and technology advice”. Eight out of ten say the collaboration meets or exceeds expectations. So what are digital marketing teams missing out on?

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Collaboration Planning Project management Technical excellence User experience User testing

Dawid Zimny

4th of Aug 2023

Website 12 mins to read

The 12 aspects of sustainable websites

Sustainable websites rely on an excellent technical setup. This includes green hosting, optimised images, and future-proof code. But it doesn’t end there. Sustainability on the Internet is much more than just tech, and here’s why.

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Accessibility Sustainability Technical excellence User experience

Dawid Zimny

24th of Jul 2023

Website 4 mins to read

How to write home page content

Home page visitors are new to your business. The only purpose of your Home page content is to expedite your relationship with them. We’ll cover how to write to match the user intent, break down your copy into sections, make it concise and readable, and how to write CTAs that people click.

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Content Digital marketing SEO

Dawid Zimny

19th of Jul 2023

Website 5 mins to read

How to optimise images for the Web without losing quality

Images make websites better, but it comes at a cost. Are you uploading them without a second thought? It’s likely to slow down your website. The impact depends on factors like the resolution, quality, and even the file type. Find out how to hit the sweet spot.

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Technical excellence User experience

Dawid Zimny

1st of Jun 2023