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Three out of the seven types of website navigation are frequently overlooked. This negatively reflects the user experience, and even lowers your visibility in search engines.
Read the articleBusinesses that rely on the website to generate revenue might need to work with web designers. This might be on a freelance basis, with an agency, or even in-house. But when do you actually decide that you should stop using page builders?
Read the articlePrimary conversions are crucial to calculate the ROI of every marketing channel leading to your website - from SEO to Google Ads. Learn more about them, together with examples and tips on where to track them.
Read the articleFacilitating dozens of moderated user tests showed that most people go to the "About" page right away. We test website prototypes with people looking for services and corporate websites. If your company falls into one of those categories, here’s what people want to see on your "About" page.
Read the articleIf you have a website, someone has preached about conversions to you. “We need to do CRO to increase your conversion rate” always sounds like gibberish at first. By the end of this article, you’ll know what they’re talking about and you’ll learn why obsessing over the conversion rate of your website isn’t the healthiest approach.
Read the articleCalls to action are a marketer’s bread and butter. TV advertisements have been shouting at us “call now” well before the Internet. Offline applications of CTAs are still important, but websites are a bit different. And for those of you that understand the psychology of Calls to Action, I’ll reveal a few tips and tricks about the user experience of your buttons.
Read the articleIt’s not uncommon for companies to “lose” money on digital advertising. Measuring campaigns for brand awareness is hard. Sometimes, there’s no way to tell that your latest and greatest sale visited the website from an ad a year ago. But for businesses selling products or SaaS subscriptions, calculating the profitability of ads on Google and other services is critical. Our simple calculator helps you do it from scratch in just minutes.
Read the articleWriting quality blog posts is no small feat. It's extremely competitive, but there's hope even if you can't commit to posting regularly. Although having an extensive library of content helps, you can still get plenty of visibility without them. Here's how.
Read the articleEveryone can name at least a few components of a website. People are used to seeing navigation bars and footers, buttons, images, and many more. But the terminology isn't obvious to everyone, and we're here to explain it.
Read the articleThe top three technologies B2C content marketers report using to assist with content marketing are analytics tools (85%), social media publishing/analytics (73%), and email marketing software (71%), according to the Content Marketing Institute. But there's one thing missing here.
Read the articleDo you struggle with writing website content, whether during website redesign or after the launch? Trust me, it's an extremely common issue. It's alarming, but at the same time there are solutions everyone can use to make the process easier and more effective.
Read the articleReadability is a key challenge for every copywriter. It’s shapes the way you tell your story and gets your target audience engaged. However, not everyone is aware just how important readability is, or how to improve it. In this article, we will explore why you need to improve your readability score and which tools you can use to test & improve.
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