Measuring website impact
Invest in website changes that bring the greatest return
We’ll help you reduce uncertainty around website projects, set priorities by value, and report back on the impact.
It’s not a gut feeling, but the reduced uncertainty
Our team will provide you with insights into the range of potential outcomes and their probabilities.
Approach
Our ideation framework
Compare concepts and pick the one that is the most likely to provide the greatest return.
01
Pitch the idea
Put the idea out there to the wider team, and gather their feedback for a limited time.
02
Listen to feedback
The team leaves their feedback around the expected impact and opportunity cost.
03
Evaluate the potential
Digest the feedback and decide whether or not to proceed. If not, archive the idea for later.
04
Test the idea
Test it as fast and as cheap as possible. There are no rules for the test format.
05
Analyse the results
Decide whether or not to continue with the idea based on the insight from real users.
06
Build the first version
Build an MVP, then further test and evaluate before committing more resources to it.
NerdCow knows what they’re doing, and they will lead you in the right direction.Alex, Marketing Manager at NFDC
Get better at estimating ROI when working with the website
Spend your marketing resources where they make a quantifiable difference.
Book a 30-minute strategy call with us to move in the right direction.
