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Content is king – the interpretation of Bill Gates’ essay
When Bill Gates wrote "content is king" in his essay back in 1996, he was predicting the future of the Internet. In hindsight, he probably didn't expect the phrase to become a content marketing canon for years to come. His prediction already stood the trial of time, but can it maintain its relevance?
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How many plugins should I use in WordPress?
WordPress owes a lot of its popularity to plugins. Being able to expand the functionality of your website with a single click is convenient and efficient. The features range from simple quality of life improvements to advanced ecommerce solutions. But the convenience comes at a price. Using too many WordPress plugins can lead you down the rabbit hole.
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What is Headless WordPress?
The word 'headless' is gaining popularity in the industry. High-performance results and great scalability tempt everyone - however, is it enough to give up on solutions that work? Headless Wordpress is an outstanding tool but comes with great responsibility.
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Adobe Experience Manager vs WordPress: which is better for your business?
WordPress has taken over the Internet. Despite that fact, there are many other content management systems that appeal to businesses. There is one that does exceptionally well - Adobe Experience Manager. It has been on the radar of many companies facing a decision about their next website. But how does it compare to WordPress?
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Website ROI – which aspects determine your return on investment?
The affordable ways to build a website have clouded the investment aspect of business sites. But the deal that appears to be cheap at twice the price is actually cheap at half the price. Creating a basic website on a budget will cause it to be an expense rather than an investment. Your business will lose money - and much more than just the fee.
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How internal links affect SEO and conversions
SEO has changed over the years. Keyword-stuffing was replaced by a user-first approach focusing on content quality and page speed. Alternative tags of images now serve their purpose - accessibility, rather than a place to hide keywords. But one thing hasn’t changed, and that’s links. Backlinks are constantly one of the top ranking factors for Google but enshadowed by them is internal linking. And while internal links carry less weight than backlinks, it’s one of the few SEO aspects that you can really control.
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Analyse web traffic and learn who uses your website
What if we told you that you can quickly learn about your audience from Google Analytics? All of the necessary data lies in Google’s tool - and you don’t need advanced reports to uncover it. Fear not, it’s not as hard as it seems. We’re aware that Google Analytics can be an unituitive tool. Sometimes it confuses us as well! But we truly believe it’s not reserved for web analysts. Everyone can benefit from it, and we’ll show you how to learn more about your visitors by looking at website traffic sources.
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Things to consider when searching for a website host
Even a perfectly optimised website is only as good as its hosting. However, businesses tend to underestimate the importance of choosing the right website host. That’s because the differences between providers are not easy to understand. Everyone advertises as the best, the fastest, and quite often the cheapest. Here’s what we’ve learned about website hosts when choosing a best-in-class partner for our websites.
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How the travel industry is missing out on digital marketing opportunities
Data-driven decisions increase the ROI of a business website every step of the way. As a hub of digital marketing, your website will get stale if you don’t make the most out of marketing opportunities. That is the case in the travel industry. Businesses don’t leverage modern websites to make the most out of the growing travel experiences market. Even if you’re not directly selling experiences, you can engage with potential clients weeks before they’d consider your services - and here’s how.
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Lead response time – how to convert more leads
If you respond to a customer after half an hour instead of just five minutes, the chance to qualify a lead is 21 times lower. However, marketers tend to underestimate the value of lead response time. Learn how to change their approach to qualify more leads and increase your conversion rates.
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Common digital marketing problems
Changing markets and growing customer expectations proved to be challenging for most B2B businesses. Marketing teams face several problems, some of which can be solved by optimising their digital marketing workflows. Learn how to solve the most common digital marketing problems by having the right approach to your business website.
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How landing pages support your digital marketing
Digital marketing opened up an abundance of possibilities for businesses to reach their goals - from social media, through content creation, all the way to the search engine optimisation and paid advertising. But the online world still offers several underappreciated or simply unheard of practices that support business goals. In this article, we will show you the essentials of a highly flexible and cost-effective digital advertising tool - landing pages.
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