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Mailing lists are still one of the best digital marketing channels. According to some sources, over 50% of email opens happen on mobile devices. They're the first point of contact for many of your subscribers. However, adjusting email design to accommodate to smart devices is often overlooked by digital marketers. An optimal newsletter title length or even a single emoji can boost your open rates drastically. Here are our quick design tips for your email marketing campaigns.
Read the articleThere are many questions that every business owner and marketers should ask themselves at some points. What makes my product/service stand out from the competition? Do I have the right customers? Am I measuring the right things? These are just some of the issues that are crucial for your business. But why don't we ask similar questions about websites? Here's why you should treat your business site like you treat your product.
Read the articleSeveral popular blogging plugins have become obsolete with the launch of Gutenberg. Most recommendations are now outdated. That's why we've decided to come forward with a fresh list of the best WordPress blog plugins that provide simple and efficient functionality. As a bonus, we've included the cornerstone plugins to help you manage SEO and improve your social exposure.
Read the articleWebsite security is a key pain point for small businesses and their customers. For all its benefits and popularity, WordPress can be tricky to operate in that matter. In this article, we'll help you understand how security plugins can be a trap and what really makes your business website secure.
Read the articleIn this article, we'll show you a few not-so-obvious Google Analytics reports and filters. These tricks will help you optimise your customer journey and navigation for desktop and mobile devices.
Read the articleA content-first approach is one of the key aspects of our data-driven website building process. The approach started together with a shift in the demands of Internet users. The Web has quickly evolved from a novelty to a necessity and here's how your business - even the brick-and-mortar one - should adapt to the modern era.
Read the articleThere is a number of tasks that could and should be automated on your website. While in real life it often means replacing a human, WordPress automation is all about making certain processes faster and more efficient. Discover which plugins will help you shorten your working week.
Read the articleDigital marketing is essential if you want your business to thrive in the modern world. Google is at the heart of many marketing campaigns but the search giant rarely shares the behavioural data about its visitors. Whether you can access such data could make or break your next PPC or SEO campaign. Thanks to the efforts of Moz and Jumpshot, we can shed more light on the Google search trends.
Read the articleContact forms are one of the most versatile assets on your website. From customer services to lead generation and conversions, they enhance and automate the process of multiple activities and are one of the key parts of modern sites. Here's our selection of the best WordPress contact form plugins.
Read the articleContent marketing, advertising and lead generation are not the only ways in which social media affects businesses. Our list of the most overlooked benefits of social platforms will allow you to look at your social media strategy with a fresh eye. Our quick tips will help you get the most value out of marketing through social media.
Read the articleSmall businesses with brick-and-mortar stores are not utilising local SEO to its full potential. According to WordStream, 72% of consumers who did a local search visited a store within five miles. If you’re operating offline and at a local level, our four local SEO tips are an easy and cost-effective way to improve your online presence in your area.
Read the articleDiscover the third-party scripts that could be slowing down your website. Thanks to an open-source "Third Party Web" project by Patrick Hulce, a former Google Employee, we know how different scripts affect performance. The report covers popular services in a number of categories, from social features, through ads and analytics, all the way to marketing solutions.
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