- Pricing
1 spot left in Q1 24
Page 1 of 1 — 11 articles
Marketing has always been about psychology. You don't get a "buy one get one free" offer because the store is feeling generous. It's a data-driven choice that maximises their profit. Digital marketing brought several fresh tactics to the table. Here's how you can use them to your advantage.
Read the article
Have you ever wondered why web design projects take so long? For the most part, scale is achieved by throwing more resources on a project. But there's plenty of room of improvement when it comes to traditional processes. We've adjusted the way we work to keep up pace with agile development, and here's how we did it.
Read the article
You can’t know the future. Yet, we will do our best to guess what awaits in the world of web design. We have seen more bravery and attempts to cut through the noise. There is no doubt that some of those will stay with us forever. We also remain certain that web designers have other innovative ideas up their sleeves waiting for the right time.
Read the article
Popups - perhaps the most hated feature of websites. This has been the case for at least a decade now, but what can you do to turn it around? Can you implement a popup that won’t hurt the user experience? The answer is our favourite “it depends”. And because it depends, we’ve decided to dive deep into the topic and help you decide for yourself.
Read the article
Wireframes are one of the best tools to make the website design process more efficient. However, they can be confusing to the stakeholders. There’s a number of conventions that you need to know before diving deep.
Read the article
Giving your customers an abundance of choices can hurt your business. We have analysed customer behaviour and psychological studies to give you a better idea of why your website might be underperforming. Learn how human short-term memory and other factors affect business website design.
Read the article
Among various website scanning patterns, the F-pattern is the most well-known. However, web designers tend to misunderstand its implications, ultimately wasting resources to conform to the pattern. We've compiled a quick summary of the area and an explanation of why the F-pattern is bad for your visitors and your business, together with tips on how to improve your design and content based on scanning patterns.
Read the article
A successful website build requires web agencies to work closely with the clients. Since websites are a complex asset, explaining the core practices to the business owners is crucial to avoid costly delays and misunderstandings. To help with that we have prepared a write-up on the mobile-first approach to website design.
Read the article
Website navigation has more purposes than just being there to guide your visitors. It's there to give us virtual ground under our feet and reveal the content of the site. A good navigation tells us how to use a website and is one of the main factors new visitors use to judge your site.
Read the article
The good old plain text aligns with visitors on the emotional level and encourages them to consume more content. While it has been working great in books and newspapers, websites can benefit from additional visual aids such as images, videos or icons to appeal to readers and retain them for longer.
Read the article
Have you ever wondered why Amazon uses a particular colour for their “Add to cart” buttons? Like with every other website, there’s more to their colour palette than just a couple of colours that work well together. Here’s a brief introduction to how it could affect your conversions and sales.
Read the article
