We’ve travelled to the NFDC headquarters in Hemel Hempstead for two fun days of workshops. The first step was to make the team sing off the same page. They warmed up identifying what currently works for them, and then we jumped into the problems.
Dozens of sticky notes and voting dots later, we’ve had a common goal to work towards:
Trust the process, dive in, and don’t worry if the process feels different and strange — you need to stick with it. NerdCow knows what they’re doing, and they will lead you in the right direction.
Alex, Marketing Project Manager at NFDC
Our next step was answering one simple question: what can stop us? We’ve identified three potential blockers – one internal, and two external:
This solidified our early findings. NFDC had trouble speaking to their audience, and the information architecture caused unwanted calls – people couldn’t find answers online. Lastly, the internal challenge was stakeholder pressure. We had to keep all three in mind.
We knew the challenges and the goal – now we’ve had to see what’s the actual cause. The suspicion was obvious – the website. But that’s not always the case.
Many companies find that their issues are in the “discovery” phase, or even in the post-purchase, offline operations. So we’ve created a map of users’ interaction with NFDC and overlaid it with our issues. In this case, they were spot on. The website was the weakest link.
We’ve facilitated exercises that helped NFDC find their new voice. The team learned so much about their business because of our structured and tailored exercises. Our framework helped them cut out the noise and establish a new voice & journey for the visitors.
With an incredibly aligned team, the exercises went like a breeze and we were ready to start prototyping after two days of workshops. An interactive prototype was ready the next day, and five testers joined us on day four of our collaboration to validate the team’s ideas.
Seriously, picking an agency is hard. We know. It’s a long-term commitment, so you have to make sure you find the best fit for your team and organisation.
If you already have someone in mind, go talk to these guys. Talk to ten other agencies. Talk to us, too. Meet their people, and see what they’re all about.
We’re a fun bunch. Our approach to web design is fresh. You just might like it. If not, at least you will have learned something new 😊
When you are ready…