Tools & Facts

Adobe Experience Manager vs WordPress: The Business Perspective

WordPress has taken over the internet. Despite that fact, there are many other content management systems that still fight for a gasp of air. There is one that does exceptionally well - Adobe Experience Manager. It has been on the radar of many businesses facing a decision about their next website. How does it compare to WordPress?

The charts state a clear winner. WordPress with a 61.6% share in the content management system market remains on its upward popularity trend. With a lucrative 34.8% of all websites sitting on the WordPress hype wagon, it is likely that your business didn’t stray away from embracing the platform, too.

Even though the market crowns Automattic’s solution as a king of CMS, Adobe Experience Manager doesn’t let you forget about itself. To some, it may look like fighting windmills. But the team at Adobe begs to differ. Their efforts ensure that AEM often crops up in the conversations related to website content management. Comparison tables available across the web help you determine the best choice for your business.

Here at Nerd Cow, we are WordPress supporters. Not blind supporters, though. We consciously evaluate solutions available on the market to advise our clients. To educate ourselves further, we dived into the bottomless Web and compiled all the findings into this blog article.

It’s always about the money

It’s a no-brainer that at the core of the business growth lies financial health and regular budgeting. New businesses might feel the urge to high-five us on this one, but we compel them to dig out some appreciation for well-established businesses, too. For, they might have a larger financial pillow to fall on, they wouldn’t be in this situation if they had frivolously thrown money in the pit. And old habits die hard. But that’s enough about the business mantra.

WordPress was, is and will always be a free piece of software for everyone to enjoy. It started as an open-source project years ago. It remains licensed under the GNU Public License meaning you can turn it upside down and make it serve any purpose without paying a penny.

It’s a no-brainer that at the core of the business growth lies financial health and regular budgeting.

Adobe Experience Manager, on the contrary, is a subscription-based and closed-source software. The price is available upon request and largely depends on the business and the components they wish to implement. Some sources shared that the estimated costs are near $250,000 to $1,000,000 and up annually.

Winner: WordPress

What it can and cannot do

We sound like a broken record, but in case you haven’t heard us saying this, here is what we repeat on many occasions: websites are not an expense, but an investment. Choosing a CMS is a long-term decision that will impact many layers of your work life.

Here is another perspective on this. Your business evolves all the time. A website is crucial to convey these developments to prospects, leads and existing clients. The customisability, expandability and its future-proof technology become a deciding factor.

The plugins search on

WordPress started off as a blogging platform but ever since has drifted into a much broader territory and proved to be a reliable partner in various scenarios. Calling it the jack of all trades, and master of all isn’t as gullible as it sounds. WordPress can be adapted to any project scope. With almost 55,000 free plugins at its side, there are virtually no limits to what it can do. But don’t clap your hands yet, as there are other boundaries that may apply to your use case. It’s best to consult your requirements with an agency which can advise on the best approach.

Calling it the jack of all trades, and master of all isn’t as gullible as it sounds.

Adobe Experience Manager draws a close relationship between the depth of your pocket and its functionality. The price you pay for their cloud-based solution is linked to the feature extensiveness. Don’t be put off, though. In fact, if you can afford Adobe’s solution, rest assured that it can be moulded into any shape or form thanks to the unlimited number of features and functionalities. Especially when it comes to e-commerce, where it triumphs.

Winner: WordPress

Using it is a breeze, isn’t it?

In the likelihood that your team often changes the website content, the ease of use is a thin line between being efficient and staying behind the schedule. As a business owner, you need to equip your team with knowledge enabling them to utilise the platform. And that is an additional cost. Minimising the chance of hitting a wall and containing the frustration on the normal side of the gauge is imperative for the well-being of the company and a healthy atmosphere in the office. So how do the systems compare here?

WordPress takes pride in its intuitive dashboard interface. They present available options in simple navigation. Further settings stay hidden until needed. With its smooth drag-and-drop page builder, anyone from your marketing team can build appealing landing pages or update pages as they need. When you build a bespoke WordPress website, we tailor the entire experience to your ecosystem and daily workflow. This reduces confusion and makes it easy to use.

Adobe Experience Manager from its backend configuration to its capabilities for everyday users is unmatched. The most outstanding feature is its component building blocks, and it’s flexible workflow integration. But there is another side to the medal. As with most products that pack a ton of functionality and features, AEM is not always the easiest CMS to work with. Most of the advanced configurations and integrations require an adept development team and training.

Winner: Draw

They have got our backs

Everyone needs a push in the right direction from time to time. This is where the customer support comes into the picture to lend a hand to those struggling with their systems. It is comforting to know there is a support team at ready to help you move forward. Or is there?

WordPress doesn’t have a support department as such. In its stead, there is a fantastic community full of experts on any matter. Your business can pick their brain through public renowned support forums such as Stack Overflow. You can also find an answer to your question in WordPress flawless documentation that is moderated by people all over the World on a daily basis. However, if you seek a vocal interaction with another human, you are out of luck.

Adobe Experience Manager shines when it comes to customer care. Being a paid solution, they provide centralised support for all their clients via various communication channels. Next time your business is in trouble with AEM, pick up a phone and give them a buzz. No more chasing for the answer around on the forums or in Google.

Winner: Adobe Experience Manager

Wrapping it up

Comparing the systems using our four criteria, WordPress wins. However, there is much more to each CMS, which may sway the verdict the other way. We encourage you to explore the topic further on your own before making a big commitment.

What is obvious from our research is that they target different audiences. Thanks to WordPress’ flexibility and lack of a price tag it can accommodate any size business, and most definitely startups or small companies with a limited spend. AEM is regarded as a leading web experience platform. It aims at the enterprise level customers, who prefer more premium product and don’t mind paying for it.

If you are still wondering whether WordPress is up to a task, get in touch with us, so that we can help you decide.

Originally published Oct 31, 2019 9:28:08 AM, updated October 29 2020.

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