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Page 10 of 10 — 111 articles
Have you ever wondered why Amazon uses a particular colour for their “Add to cart” buttons? Like with every other website, there’s more to their colour palette than just a couple of colours that work well together. Here’s a brief introduction to how it could affect your conversions and sales.
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Wouldn't you assume your new car comes with an attached steering wheel? Of course, you would. For one, it's a legal requirement, but also otherwise the vehicle is declared useless. When we consider products, we take some of their traits for granted. When was the last time you questioned a supplier if their wristwatch arrives with a strap or if a kettle includes the heating element? Naturally, each manufacturer stands out by implementing innovative gimmicks, but at the end of the day, the product gist remains untouched. Websites aren't any different. Or are they?
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Remember what year our beloved Facebook was invented in? That's right, 2004. What if I told you the last update in the data privacy was made back in 1998? Feeling a little less secure all of sudden, aren't we? Unfortunately, the reality is our personal information is currently protected by a very out-dated act released 20 years ago, which doesn't take into account the Internet's growth that has happened since.
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