Page 7 of 10 — 113 articles
All articles
How landing pages support your digital marketing
Digital marketing opened up an abundance of possibilities for businesses to reach their goals - from social media, through content creation, all the way to the search engine optimisation and paid advertising. But the online world still offers several underappreciated or simply unheard of practices that support business goals. In this article, we will show you the essentials of a highly flexible and cost-effective digital advertising tool - landing pages.
Read the article
Design and content optimisation tips based on website scanning patterns
Among various website scanning patterns, the F-pattern is the most well-known. However, web designers tend to misunderstand its implications, ultimately wasting resources to conform to the pattern. We've compiled a quick summary of the area and an explanation of why the F-pattern is bad for your visitors and your business, together with tips on how to improve your design and content based on scanning patterns.
Read the article
Irresistible newsletter headlines and email optimisation tips
Mailing lists are still one of the best digital marketing channels. According to some sources, over 50% of email opens happen on mobile devices. They're the first point of contact for many of your subscribers. However, adjusting email design to accommodate to smart devices is often overlooked by digital marketers. An optimal newsletter title length or even a single emoji can boost your open rates drastically. Here are our quick design tips for your email marketing campaigns.
Read the article
Are you asking the right questions about your website?
There are many questions that every business owner and marketers should ask themselves at some points. What makes my product/service stand out from the competition? Do I have the right customers? Am I measuring the right things? These are just some of the issues that are crucial for your business. But why don't we ask similar questions about websites? Here's why you should treat your business site like you treat your product.
Read the article
6 WordPress plugins that will enhance your blogging (updated for Gutenberg)
Several popular blogging plugins have become obsolete with the launch of Gutenberg. Most recommendations are now outdated. That's why we've decided to come forward with a fresh list of the best WordPress blog plugins that provide simple and efficient functionality. As a bonus, we've included the cornerstone plugins to help you manage SEO and improve your social exposure.
Read the article
WordPress website security tips for small businesses
Website security is a key pain point for small businesses and their customers. For all its benefits and popularity, WordPress can be tricky to operate in that matter. In this article, we'll help you understand how security plugins can be a trap and what really makes your business website secure.
Read the article
Website navigation analysis – 5 easy ways to improve website navigation
In this article, we'll show you a few not-so-obvious Google Analytics reports and filters. These tricks will help you optimise your customer journey and navigation for desktop and mobile devices.
Read the article
The importance of content-first approach and a content strategy
A content-first approach is one of the key aspects of our data-driven website building process. The approach started together with a shift in the demands of Internet users. The Web has quickly evolved from a novelty to a necessity and here's how your business - even the brick-and-mortar one - should adapt to the modern era.
Read the article
Shorten your working week with WordPress automation plugins
There is a number of tasks that could and should be automated on your website. While in real life it often means replacing a human, WordPress automation is all about making certain processes faster and more efficient. Discover which plugins will help you shorten your working week.
Read the article
Google search statistics crucial for your digital marketing
Digital marketing is essential if you want your business to thrive in the modern world. Google is at the heart of many marketing campaigns but the search giant rarely shares the behavioural data about its visitors. Whether you can access such data could make or break your next PPC or SEO campaign. Thanks to the efforts of Moz and Jumpshot, we can shed more light on the Google search trends.
Read the article
Join us in our weekly routine
Learning about a week in the life of a web agency can be an enlightening experience. Working on full-cycle projects means there are several crucial tasks on top of writing seemingly incomprehensible lines of code. Dive into our world of technology, creativity and self-improvement.
Read the article
3 best WordPress contact form plugins
Contact forms are one of the most versatile assets on your website. From customer services to lead generation and conversions, they enhance and automate the process of multiple activities and are one of the key parts of modern sites. Here's our selection of the best WordPress contact form plugins.
Read the article
10 pages
