Essential WordPress Plugins We Use for Every Website Build

Our website builds are unique thanks to our refined strategy and analysis process. They meet the bespoke requirements of your business but even then we have a selection of essential WordPress plugins we use for most of our projects.

Article by Dawid Zimny
I am particularly interested in web analytics. Knowing the way your visitors browse your website will help you improve their browsing experience and is crucial for converting them into clients.

Yoast SEO

Yoast SEO is our number one on the list of essential WordPress plugins.

Search engine optimisation is crucial for the success of every business website. With over 5 million active installations, Yoast is the most popular SEO plugin for WordPress. The plugin allows your team to cover the basics of SEO to maintain the visibility of your business in search engines.

The free version helps you to avoid duplicate content with Yoast’s URL management, allows easy title and meta description edition and equips you with a powerful content analysis tool to improve the readability of your website. Yoast also works to the benefit of your website navigation by providing you with a shortcode for breadcrumbs.

The number of features makes the free plugin sufficient for many use cases, but Yoast SEO Premium opens up a lot of possibilities. The paid version of the plugin includes 1 year of premium support and allows you to optimise your content for synonyms and related keyphrases. Team Yoast also thought about the specific needs of different businesses, from local to ecommerce. You can expand the plugin with a WooCommerce SEO extension, News SEO, Video SEO and Local SEO extensions.

Try Yoast SEO for free.

Complete Open Graph

Complete Open Graph is a WordPress plugin that makes your content look sharp on social media.

In the age of social media just being on different social platforms is not enough. Open Graph is a protocol that allows your business to look professional when your content gets shared on social media.

The plugin inserts relevant metadata into your posts and pages that later is used by social media platforms to display your content exactly the way you want it. Going viral is not an easy feat but providing a sharp image for your brand’s content on social media makes it just that little bit easier.

Get Complete Open Graph.

Gravity Forms

Gravity Form is another tool on the list of essential WordPress plugins - it's fantastic for creating forms and provides numerous integrations.

Web forms are one of the key features of a website. They can serve as a lead generation tool or means of contact for your clients. There are multiple popular contact form plugins but Gravity Forms is one of our essential WordPress plugins due to the amount of integration it offers.

Gravity Forms is a premium plugin and is much more than just a contact form creator. The forms you create are responsive and the tool allows file uploads. Your visitors can save partially completed forms to return to them later and you can perform advanced calculations based on submitted values.

We picked Gravity Forms as our go-to contact form plugin because of the integrations it offers. You can see a sneak peek below or check out the list of add-ons on their website.

Featured Gravity Forms integrations.

Get Gravity Forms.

Honourable mentions

Redirection

Redirection is a seamless redirect manager, helping you track errors by logging all the redirects happening on your site. Fixing these issues will boost your domain authority on Google.

Download the free Redirection plugin.

Advanced Custom Fields

ACF is a freemium plugin allowing you to customise your WordPress edit screens. You can add your custom fields everywhere within the platform. The PRO version includes additional field types.

The plugin has an add-on for Yoast SEO that takes all your custom fields into consideration in SEO and content analysis done by Yoast.

Check out free Advanced Custom Fields plugin.

Anti-spam

The name of the plugin speaks for itself. It’s an easy to use tool to fight the spam in your comments section. The plugin doesn’t need any configuration and is GDPR compliant. You can manage the blocked comments, including the possibility to restore them if you notice any false-positives.

Get Anti-spam.

This concludes the list of our essential WordPress plugins that help us with SEO, establishing social media presence, lead generation and improve the performance of your website.

Previously we have covered the 3 best web analytics plugins. Are there any other aspects of a website that are easily manageable with noteworthy WordPress plugins? Let us know in the comments below and feel free to ask any questions you might have about our selection of essential WordPress plugins.

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