13th December 2018
At first glance, pre-made WordPress website templates seem like a great choice. Getting one is cheap (some are even free) and the creators promote them as simple to use and rich in features. On further inspection, they are not sustainable and are a constraint for your business website.
The design is the first thing your visitors judge when they come across your website. User experience comes in second place. If you take a closer look at WordPress business templates, they cripple in both areas. They’re simply not good enough.
So what is it about pre-made themes that makes them unreliable when it comes to a business website?
Whether you pick a single- or multi-purpose theme, they will both include excessive code that slows your site down.
Multi-purpose themes consist of a lot of page templates, add-ons and features to cater to a wider audience. Your business will use just a small percentage of everything that’s available in the theme and the rest will be a burden for your hosting.
The same applies to a single-purpose theme, though to a lesser extent. Even if you find a theme designed for your business type, it still needs to offer features for a wide range of companies. Your business is unique and you won’t take advantage of some features.
One purpose of having a business website is taking a part of the online space and making it your own. Depending on the popularity of the theme, there will be dozens to hundreds or even thousands of businesses with a similar website. This interferes with any of your marketing and branding efforts. Speaking of which…
Adding or changing elements of WordPress website templates can severely damage your website. A simple measure of installing a WordPress plugin can cause a conflict with your theme. This means you’re limited to what the theme has to offer. At this point, your design doesn’t leverage your business but rather becomes a constraint. No amount of money spent on marketing and branding will overcome that.
While premium theme support has improved a lot over the years, they do not warrant stability. Even if the creators of your theme will fix the bugs, it will take time – you will lose visitors and clients during that time. If the theme you’re using is popular, your issue might not apply to most of its users and as such, the developers won’t see it as a priority.
A premium or even free WordPress business themes might work for small personal projects you’re just having fun with, but they just don’t make the cut for businesses.
Your business has unique requirements and not only deserves but also needs a bespoke website that will be an asset to the company – an investment rather than a disappointing expense.
When it’s your brand, your product and your clients on the line, we suggest going with a web agency that specializes in full life-cycle projects.