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What is Headless WordPress?
The word 'headless' is gaining popularity in the industry. High-performance results and great scalability tempt everyone - however, is it enough to give up on solutions that work? Headless Wordpress is an outstanding tool but comes with great responsibility.
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Adobe Experience Manager vs WordPress: which is better for your business?
WordPress has taken over the Internet. Despite that fact, there are many other content management systems that appeal to businesses. There is one that does exceptionally well - Adobe Experience Manager. It has been on the radar of many companies facing a decision about their next website. But how does it compare to WordPress?
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Website ROI – which aspects determine your return on investment?
The affordable ways to build a website have clouded the investment aspect of business sites. But the deal that appears to be cheap at twice the price is actually cheap at half the price. Creating a basic website on a budget will cause it to be an expense rather than an investment. Your business will lose money - and much more than just the fee.
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Are popups bad? Website popup design best practices
Popups - perhaps the most hated feature of websites. This has been the case for at least a decade now, but what can you do to turn it around? Can you implement a popup that won’t hurt the user experience? The answer is our favourite “it depends”. And because it depends, we’ve decided to dive deep into the topic and help you decide for yourself.
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How internal links affect SEO and conversions
SEO has changed over the years. Keyword-stuffing was replaced by a user-first approach focusing on content quality and page speed. Alternative tags of images now serve their purpose - accessibility, rather than a place to hide keywords. But one thing hasn’t changed, and that’s links. Backlinks are constantly one of the top ranking factors for Google but enshadowed by them is internal linking. And while internal links carry less weight than backlinks, it’s one of the few SEO aspects that you can really control.
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Analyse web traffic and learn who uses your website
What if we told you that you can quickly learn about your audience from Google Analytics? All of the necessary data lies in Google’s tool - and you don’t need advanced reports to uncover it. Fear not, it’s not as hard as it seems. We’re aware that Google Analytics can be an unituitive tool. Sometimes it confuses us as well! But we truly believe it’s not reserved for web analysts. Everyone can benefit from it, and we’ll show you how to learn more about your visitors by looking at website traffic sources.
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What is a wireframe and why are they crucial for web design
Wireframes are one of the best tools to make the website design process more efficient. However, they can be confusing to the stakeholders. There’s a number of conventions that you need to know before diving deep.
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Things to consider when searching for a website host
Even a perfectly optimised website is only as good as its hosting. However, businesses tend to underestimate the importance of choosing the right website host. That’s because the differences between providers are not easy to understand. Everyone advertises as the best, the fastest, and quite often the cheapest. Here’s what we’ve learned about website hosts when choosing a best-in-class partner for our websites.
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How the travel industry is missing out on digital marketing opportunities
Data-driven decisions increase the ROI of a business website every step of the way. As a hub of digital marketing, your website will get stale if you don’t make the most out of marketing opportunities. That is the case in the travel industry. Businesses don’t leverage modern websites to make the most out of the growing travel experiences market. Even if you’re not directly selling experiences, you can engage with potential clients weeks before they’d consider your services - and here’s how.
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Lead response time – how to convert more leads
If you respond to a customer after half an hour instead of just five minutes, the chance to qualify a lead is 21 times lower. However, marketers tend to underestimate the value of lead response time. Learn how to change their approach to qualify more leads and increase your conversion rates.
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How consumer choices influence business website design
Giving your customers an abundance of choices can hurt your business. We have analysed customer behaviour and psychological studies to give you a better idea of why your website might be underperforming. Learn how human short-term memory and other factors affect business website design.
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Common digital marketing problems
Changing markets and growing customer expectations proved to be challenging for most B2B businesses. Marketing teams face several problems, some of which can be solved by optimising their digital marketing workflows. Learn how to solve the most common digital marketing problems by having the right approach to your business website.
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