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11+ types of micro conversions you can track and how to do it
Tracking conversions is the key to making your website more profitable. However, the basic approach of only assigning a conversion to a sale won’t drive digital business growth. Here are all the micro conversion types that you can track on your website and how to do it.
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We’ve analysed 50 coaching websites – here’s how they’re missing out on clients
The coaching industry is booming, but the growth isn’t reflected in its digital presence. From a complete lack of branding, through technical issues, to missing convenient contact methods - here are the biggest problems you need to address right away, based on our thorough analysis of 50 coaching websites.
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Why is website user experience crucial for revenue
User experience (UX) is a subjective measure of satisfaction of people interacting with your company and using your products or services. Online, UX relates to how people feel about all aspects of your website or application - the layout, responsiveness, content and visuals.
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How to calculate conversion value – formula & calculator
Proving the return on digital marketing spend is hard. The omnichannel initiatives are hard to track, which makes it easy to waste your marketing budget. The mistakes also cause a poor experience for your users. Even though we’re not an advertising agency, we highlight that it’s important to calculate the value of converting a website lead. Our team prepared two formulas and free calculators so that you can be in full control of profitable marketing campaigns.
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How to use A/B testing to improve a low traffic website
High-traffic websites run A/B tests and decide on a variant that works better. In the case of a low traffic website, this isn’t possible. You would either have to wait forever for the arrival of any meaningful data, or invest a lot of money from the get-go. We assume none of these options is viable, otherwise you wouldn’t be here.
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The 27 best tools for your marketing team
Behind every marketing team, there are tools that help to achieve the expected results. With the increasing number of tools that allow you to influence potential consumers, it's worth knowing which ones will actually benefit you. We present a list of the leading tools that will allow your company to spread its wings!
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6 inevitable Web Design trends
You can’t know the future. Yet, we will do our best to guess what awaits in the world of web design. We have seen more bravery and attempts to cut through the noise. There is no doubt that some of those will stay with us forever. We also remain certain that web designers have other innovative ideas up their sleeves waiting for the right time.
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A summary of 2019 at NerdCow
2019 was our best year ever. We've expanded our team, continued supporting the businesses of our loyal clients, connected with amazing new people and transformed multiple aspects of our web agency. As the year ends, let's look back at NerdCow's achievements from the past 12 months.
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Agile design process – what is agile web design?
Building products for months using a traditional, linear approach is holding businesses back. Your company changes all the time and so do the requirements. Locking in a fixed scope for a website always ends in a tug of war. The scope evolves with your business and by the end of the project the initial requirements are outdated.
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Content is king – the interpretation of Bill Gates’ essay
When Bill Gates wrote "content is king" in his essay back in 1996, he was predicting the future of the Internet. In hindsight, he probably didn't expect the phrase to become a content marketing canon for years to come. His prediction already stood the trial of time, but can it maintain its relevance?
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Simplicity as a core value of a great customer experience
Is your business serving users what they need, when they need it, in the most straightforward and transparent way possible? Find out how big brands win over customers by following the simplicity prinicples.
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How many plugins should I use in WordPress?
WordPress owes a lot of its popularity to plugins. Being able to expand the functionality of your website with a single click is convenient and efficient. The features range from simple quality of life improvements to advanced ecommerce solutions. But the convenience comes at a price. Using too many WordPress plugins can lead you down the rabbit hole.
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