Marketers rarely work with web design consultants. Typical website project involves just their in-house team and a full-service agency. Meanwhile, 35% of UK companies hire consultants for “digital and technology advice”. Eight out of ten say the collaboration meets or exceeds expectations. So what are digital marketing teams missing out on?
Sustainable websites rely on an excellent technical setup. This includes green hosting, optimised images, and future-proof code. But it doesn’t end there. Sustainability on the Internet is much more than just tech, and here’s why.
Images make websites better, but it comes at a cost. Are you uploading them without a second thought? It’s likely to slow down your website. The impact depends on factors like the resolution, quality, and even the file type. Find out how to hit the sweet spot.
Businesses that rely on the website to generate revenue might need to work with web designers. This might be on a freelance basis, with an agency, or even in-house. But when do you actually decide that you should stop using page builders?
Technical debt is a metaphor for the shortcuts that we take in software development. In the same way that financial debt can be useful when it helps you to achieve your goals quicker, technical debt can make sense when it enables you to get something working quickly. These shortcuts come at the cost of increased development effort in future releases—effort that may be impossible to predict, but which can often be significant.
In agile, velocity is a concept which refers to the amount of work that has been done during an iteration. It’s a measurement that tracks information about work completed, work started, and work remaining. Velocity is considered to be one of the most important metrics in agile. Not only does it allow you to track progress, but it also helps deliver the most value.
Websites have evolved drastically in just a few decades. They went from being a novelty to something that “every business needs”. But there’s one thing that didn’t keep up with that rapid evolution – the process of designing and developing websites. Most agencies build websites the same way they built them 20+ years ago.
Have you ever wondered why web design projects take so long? For the most part, scale is achieved by throwing more resources on a project. But there’s plenty of room of improvement when it comes to traditional processes. We’ve adjusted the way we work to keep up pace with agile development, and here’s how we did it.
Content is the key to ranking on search engines, but an overhaul of your copy is not always the answer to your SEO problems. Today we’ll show you why SEO isn’t what you think it is. You’ll learn about the overlooked aspects of website optimisation that influence how Google rates – and ranks – your website.
How does your ecommerce website compare to those in top 100 in the UK? People often assume the coveted spot among the leading digital retailers requires state-of-the-art solutions, robust servers, around the clock development support and the best UX specialists in the world. As you will soon learn, this is far from the truth.
WordPress owes a lot of its popularity to plugins. Being able to expand the functionality of your website with a single click is convenient and efficient. The features range from simple quality of life improvements to advanced ecommerce solutions. But the convenience comes at a price. Using too many WordPress plugins can lead you down the rabbit hole.
The word ‘headless’ is gaining popularity in the industry. High-performance results and great scalability tempt everyone – however, is it enough to give up on solutions that work? Headless WordPress is an outstanding tool but comes with great responsibility.
WordPress has taken over the Internet. Despite that fact, there are many other content management systems that appeal to businesses. There is one that does exceptionally well – Adobe Experience Manager. It has been on the radar of many companies facing a decision about their next website. But how does it compare to WordPress?
Even a perfectly optimised website is only as good as its hosting. However, businesses tend to underestimate the importance of choosing the right website host. That’s because the differences between providers are not easy to understand. Everyone advertises as the best, the fastest, and quite often the cheapest. Here’s what we’ve learned about website hosts when choosing a best-in-class partner for our websites.
A successful website build requires web agencies to work closely with the clients. Since websites are a complex asset, explaining the core practices to the business owners is crucial to avoid costly delays and misunderstandings. To help with that we have prepared a write-up on the mobile-first approach to website design.
Discover the third-party scripts that could be slowing down your website. Thanks to an open-source “Third Party Web” project by Patrick Hulce, a former Google Employee, we know how different scripts affect performance. The report covers popular services in a number of categories, from social features, through ads and analytics, all the way to marketing solutions.
Security is a well-known benefit of an SSL certificate but it doesn’t end there. We’re here to help you discover the less known advantages of using HTTPS over HTTP, as well as warn you about certain myths.
Your mobile website will soon become the focal point of your online presence. If it loads slow, you’re putting yourself at a disadvantage. Today we’re going to show you how to make your WordPress site load faster on mobile devices.
Wouldn’t you assume your new car comes with an attached steering wheel? Of course, you would. For one, it’s a legal requirement, but also otherwise the vehicle is declared useless. When we consider products, we take some of their traits for granted. When was the last time you questioned a supplier if their wristwatch arrives with a strap or if a kettle includes the heating element? Naturally, each manufacturer stands out by implementing innovative gimmicks, but at the end of the day, the product gist remains untouched. Websites aren’t any different. Or are they?