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Marketing on a budget – the best tools and techniques

We shouldn’t be afraid of marketing on a budget. The words “cheap” and “affordable” don’t hurt. Many things influence marketing funding, from the size of your company to a change in priorities or the global economy. So lets dig deep into available tools and techniques that will help you with marketing on a budget, or even for free.

Irresistible Newsletter Headlines and Email Optimisation Tips

Mailing lists are still one of the best digital marketing channels. According to some sources, over 50% of email opens happen on mobile devices. They’re the first point of contact for many of your subscribers. However, adjusting email design to accommodate to smart devices is often overlooked by digital marketers. An optimal newsletter title length or even a single emoji can boost your open rates drastically. Here are our quick design tips for your email marketing campaigns.

The Importance of Content-First Approach and a Content Strategy

A content-first approach is one of the key aspects of our data-driven website building process. The approach started together with a shift in the demands of Internet users. The Web has quickly evolved from a novelty to a necessity and here’s how your business – even the brick-and-mortar one – should adapt to the modern era.

Shorten Your Working Week with WordPress Automation Plugins

There is a number of tasks that could and should be automated on your website. While in real life it often means replacing a human, WordPress automation is all about making certain processes faster and more efficient. Discover which plugins will help you shorten your working week.

The 5 Most Effective Lead Nurturing Tips

Converting visitors into customers is a complex process. Most people visiting your website aren’t ready to buy. An excellent business website will persuade them to become leads. Your job is to nurture those leads and turn them into customers.

Lead Generation Techniques for Your Website That Simply Work

In the right hands, your website can become a powerful tool for lead generation. If it’s not purely informational or brand-oriented, there’s a chance you’re missing out on some great opportunities. We’ve compiled a list of methods that will help you generate more leads through your website.