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Learn user experience principles from our designers

We build websites for the end users. As an Agile agency and Design Sprint facilitators, people that will use our websites are at the core of everything we do. It doesn’t matter that you don’t like a website personally – the site has to work for the end user. It might be tough to take, but it’s the truth. If you’d like to learn about user experience principles, see our articles below.

How to write an About page for a website

Facilitating dozens of moderated user tests showed that most people go to the “About” page right away. We test website prototypes with people looking for services and corporate websites. If your company falls into one of those categories, here’s what people want to see on your “About” page.

Website call to action tips – how to write better buttons

Calls to action are a marketer’s bread and butter. TV advertisements have been shouting at us “call now” well before the Internet. Offline applications of CTAs are still important, but websites are a bit different. And for those of you that understand the psychology of Calls to Action, I’ll reveal a few tips and tricks about the user experience of your buttons.

The importance of readability and what is a good website readability score

Readability is a key challenge for every copywriter. It’s shapes the way you tell your story and gets your target audience engaged. However, not everyone is aware just how important readability is, or how to improve it. In this article, we will explore why you need to improve your readability score and which tools you can use to test & improve.

Are popups bad? Website popup design best practices

Popups – perhaps the most hated feature of websites. This has been the case for at least a decade now, but what can you do to turn it around? Can you implement a popup that won’t hurt the user experience? The answer is our favourite “it depends”. And because it depends, we’ve decided to dive deep into the topic and help you decide for yourself.

Design and content optimisation tips based on website scanning patterns

Among various website scanning patterns, the F-pattern is the most well-known. However, web designers tend to misunderstand its implications, ultimately wasting resources to conform to the pattern. We’ve compiled a quick summary of the area and an explanation of why the F-pattern is bad for your visitors and your business, together with tips on how to improve your design and content based on scanning patterns.

How to improve website accessibility

With the ever-advancing technology, we now have more accessibility tools at our disposal than ever. People struggling with different types of sensory impairments can effectively browse websites, under one condition – the site has to be accessible. Unfortunately, the majority of the Internet is not friendly to the disabled.

What can we learn from Disney’s website navigation

Website navigation has more purposes than just being there to guide your visitors. It’s there to give us virtual ground under our feet and reveal the content of the site. A good navigation tells us how to use a website and is one of the main factors new visitors use to judge your site.

8 things your website absolutely needs right now

Wouldn’t you assume your new car comes with an attached steering wheel? Of course, you would. For one, it’s a legal requirement, but also otherwise the vehicle is declared useless. When we consider products, we take some of their traits for granted. When was the last time you questioned a supplier if their wristwatch arrives with a strap or if a kettle includes the heating element? Naturally, each manufacturer stands out by implementing innovative gimmicks, but at the end of the day, the product gist remains untouched. Websites aren’t any different. Or are they?


Includes tools to maximise your website potential.