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How to write an About page for a website
Facilitating dozens of moderated user tests showed that most people go to the "About" page right away. We test website prototypes with people looking for services and corporate websites. If your company falls into one of those categories, here’s what people want to see on your "About" page.
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What is a website conversion and conversion rate?
If you have a website, someone has preached about conversions to you. “We need to do CRO to increase your conversion rate” always sounds like gibberish at first. By the end of this article, you’ll know what they’re talking about and you’ll learn why obsessing over the conversion rate of your website isn’t the healthiest approach.
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Website call to action tips – how to write better buttons
Calls to action are a marketer’s bread and butter. TV advertisements have been shouting at us “call now” well before the Internet. Offline applications of CTAs are still important, but websites are a bit different. And for those of you that understand the psychology of Calls to Action, I’ll reveal a few tips and tricks about the user experience of your buttons.
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Find out if you’re wasting your Google Ads budget
It’s not uncommon for companies to “lose” money on digital advertising. Measuring campaigns for brand awareness is hard. Sometimes, there’s no way to tell that your latest and greatest sale visited the website from an ad a year ago. But for businesses selling products or SaaS subscriptions, calculating the profitability of ads on Google and other services is critical. Our simple calculator helps you do it from scratch in just minutes.
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SEO without a blog – do this before creating content
Writing quality blog posts is no small feat. It's extremely competitive, but there's hope even if you can't commit to posting regularly. Although having an extensive library of content helps, you can still get plenty of visibility without them. Here's how.
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The most important parts of a website – 8 essential web design terms
Everyone can name at least a few components of a website. People are used to seeing navigation bars and footers, buttons, images, and many more. But the terminology isn't obvious to everyone, and we're here to explain it.
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Why content marketers need user feedback
The top three technologies B2C content marketers report using to assist with content marketing are analytics tools (85%), social media publishing/analytics (73%), and email marketing software (71%), according to the Content Marketing Institute. But there's one thing missing here.
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The unpretentious guide to writing website copy
Do you struggle with writing website content, whether during website redesign or after the launch? Trust me, it's an extremely common issue. It's alarming, but at the same time there are solutions everyone can use to make the process easier and more effective.
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The importance of readability and what is a good website readability score
Readability is a key challenge for every copywriter. It’s shapes the way you tell your story and gets your target audience engaged. However, not everyone is aware just how important readability is, or how to improve it. In this article, we will explore why you need to improve your readability score and which tools you can use to test & improve.
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How to improve SEO without writing content
Content is the key to ranking on search engines, but an overhaul of your copy is not always the answer to your SEO problems. Today we’ll show you why SEO isn’t what you think it is. You’ll learn about the overlooked aspects of website optimisation that influence how Google rates - and ranks - your website.
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Cookie law in the UK – how to achieve compliance
The UK cookie law is among the most strict in the world. With that said, it's also one with some of the best guidelines on how to comply, making it easy for businesses. To make it even easier for you, our team has investigated the most common misconceptions and malpractice in cookie consent pop-ups to compile a guide for British businesses.
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Why digital marketing fails – the biggest reason that nobody mentions
The list of reasons for digital marketing failure is considerable. And since we all learn through failure, as a digital marketer you probably know most of them by heart. Whether you’re looking for the reason your latest campaign didn’t deliver, trying to make the next one even better than the previous, or preemptively learning about them before your next big project - you’ve heard it all. But nine out of ten times, the most important reason is left out. That reason is your website.
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