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How to calculate conversion value – formula & calculator
Proving the return on digital marketing spend is hard. The omnichannel initiatives are hard to track, which makes it easy to waste your marketing budget. The mistakes also cause a poor experience for your users. Even though we’re not an advertising agency, we highlight that it’s important to calculate the value of converting a website lead. Our team prepared two formulas and free calculators so that you can be in full control of profitable marketing campaigns.
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How to use A/B testing to improve a low traffic website
High-traffic websites run A/B tests and decide on a variant that works better. In the case of a low traffic website, this isn’t possible. You would either have to wait forever for the arrival of any meaningful data, or invest a lot of money from the get-go. We assume none of these options is viable, otherwise you wouldn’t be here.
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How internal links affect SEO and conversions
SEO has changed over the years. Keyword-stuffing was replaced by a user-first approach focusing on content quality and page speed. Alternative tags of images now serve their purpose - accessibility, rather than a place to hide keywords. But one thing hasn’t changed, and that’s links. Backlinks are constantly one of the top ranking factors for Google but enshadowed by them is internal linking. And while internal links carry less weight than backlinks, it’s one of the few SEO aspects that you can really control.
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Website navigation analysis – 5 easy ways to improve website navigation
In this article, we'll show you a few not-so-obvious Google Analytics reports and filters. These tricks will help you optimise your customer journey and navigation for desktop and mobile devices.
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Pros and cons of personal data collection
It’s almost guaranteed that your website collects personal data. GDPR even classifies IP address as “personal data”. Gathering the information is useful for various reasons, but you have to be wary of the drawbacks. It’s not only a legal burden. Your website could suffer from even a minor mistake in your web forms. Have you ever considered if your site asks for too much personal data?
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