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Why adding friction to your website improves B2B sales optimisation
Think friction is bad for user experience? Think again. Learn how adding smart, intentional friction to your website can optimise B2B sales, qualify leads better, and keep your sales team happy.
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What is a design system and how does it help companies streamline their marketing?
Why do companies - and governments - invest their resources to build design systems? What do they know that others don’t?
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Company blog – the silent killer of your content strategy?
If you don’t have a clear direction, running a company blog is frustrating. And, most likely, a waste of your resources.
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Four website heatmap examples to generate more leads
Our team analysed 26,228 visits to 8 landing pages of our clients. We noticed four overlooked patterns which affected conversions. This article helps you skip the tedious research phase and jump straight into checking if your site suffers from the same issues.
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What is a website style guide and why you need one
Public institutions and large enterprises put a lot of trust in design systems and website style guides. These documents help them protect the user experience on their website. But what’s the difference between them? And is there ever a case when you ignore your style guide? Let’s find out.
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Why is technical writing important for your business?
Technical writing isn’t just about engineering documentation and user manuals. But it shouldn’t be just a marketing tool either.
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How to measure SEO performance without paid tools
You don’t need specialist tools to measure SEO. That’s how we started. Our organic traffic went from zero to a few hundred visits per month. Back then, we only used Google Search Console and Google Analytics. It’s the perfect combination for internal teams who need quick access to baseline data. Here’s how to use them right.
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How to improve website navigation with testing and analytics
Hint: it’s not by using the same tips that everyone is reposting since 2012*. So what’s the true improvement? It’s testing with your audience.
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The 12 aspects of sustainable websites
Sustainable websites rely on an excellent technical setup. This includes green hosting, optimised images, and future-proof code. But it doesn’t end there. Sustainability on the Internet is much more than just tech, and here’s why.
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How to optimise images for the Web without losing quality
The average image uploaded to a website loads 120.9%* longer than it should. On rich pages, this sluggishness adds up quickly. We reviewed four methods you can use to improve the UX of your site. They range from basic tweaks to advanced methods, and we list them starting from the easiest.
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The 7 types of website navigation that improve UX and search rankings
Three out of the seven types of website navigation are frequently overlooked. This negatively reflects the user experience, and even lowers your visibility in search engines.
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Do I need a web designer?
Businesses that rely on the website to generate revenue might need to work with web designers. This might be on a freelance basis, with an agency, or even in-house. But when do you actually decide that you should stop using page builders?
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