Web analytics can be quite overwhelming. An abundance of choices and data makes the entry-level quite high. But since web analytics tools can give you so much data on your website traffic, you can’t afford to get them wrong. With years of experience using Google Analytics and other solutions, our team frequently posts new tips and tricks to get the most out of your traffic. Our articles include the best tools, examples of using web analytics, and much more.
Our team analysed 26,228 visits to 8 landing pages of our clients. We noticed four overlooked patterns which affected conversions. This article helps you skip the tedious research phase and jump straight into checking if your site suffers from the same issues.
You don’t need specialist tools to measure SEO. That’s how we started. Our organic traffic went from zero to a few hundred visits per month. Back then, we only used Google Search Console and Google Analytics. It’s the perfect combination for internal teams who need quick access to baseline data. Here’s how to use them right.
Hint: it’s not by using the same tips that everyone is reposting since 2012*. So what’s the true improvement? It’s testing with your audience.
Primary conversions are crucial to calculate the ROI of every marketing channel leading to your website – from SEO to Google Ads. Learn more about them, together with examples and tips on where to track them.
The top three technologies B2C content marketers report using to assist with content marketing are analytics tools (85%), social media publishing/analytics (73%), and email marketing software (71%), according to the Content Marketing Institute. But there’s one thing missing here.
Content is the key to ranking on search engines, but an overhaul of your copy is not always the answer to your SEO problems. Today we’ll show you why SEO isn’t what you think it is. You’ll learn about the overlooked aspects of website optimisation that influence how Google rates – and ranks – your website.
Tracking conversions is the key to making your website more profitable. However, the basic approach of only assigning a conversion to a sale won’t drive digital business growth. Here are all the micro conversion types that you can track on your website and how to do it.
Proving the return on digital marketing spend is hard. The omnichannel initiatives are hard to track, which makes it easy to waste your marketing budget. The mistakes also cause a poor experience for your users. Even though we’re not an advertising agency, we highlight that it’s important to calculate the value of converting a website lead. Our team prepared two formulas and free calculators so that you can be in full control of profitable marketing campaigns.
High-traffic websites run A/B tests and decide on a variant that works better. In the case of a low traffic website, this isn’t possible. You would either have to wait forever for the arrival of any meaningful data, or invest a lot of money from the get-go. We assume none of these options is viable, otherwise you wouldn’t be here.
In this article, we’ll show you a few not-so-obvious Google Analytics reports and filters. These tricks will help you optimise your customer journey and navigation for desktop and mobile devices.
