What is a design system and how does it help companies streamline their marketing?
Why do companies – and governments –
invest their resources to build
design systems? What do they
know that others don’t?
Digital marketing tips from our experts
Digital marketing is one of the most accessible ways to promote your company. You can make it work with the tiniest of budget, but it also scales well for those spending thousands (or even millions!) We’ve been through many stages of digital marketing. We’ve worked with awesome companies and award-winning marketing tips. Here’s what we’ve learned.
We doubled leads generated in the first month!Luciana, at
Company blog – the silent killer of your content strategy?
If you don’t have a clear direction, running a company blog is frustrating. And, most likely, a waste of your resources.
Do I need a web designer?
Businesses that rely on the website to generate revenue might need to work with web designers. This might be on a freelance basis, with an agency, or even in-house. But when do you actually decide that you should stop using page builders?
Website call to action tips – how to write better buttons
Calls to action are a marketer’s bread and butter. TV advertisements have been shouting at us “call now” well before the Internet. Offline applications of CTAs are still important, but websites are a bit different. And for those of you that understand the psychology of Calls to Action, I’ll reveal a few tips and tricks about the user experience of your buttons.
8 digital psychology fundamentals for marketing and web design
Marketing has always been about psychology. You don’t get a “buy one get one free” offer because the store is feeling generous. It’s a data-driven choice that maximises their profit. Digital marketing brought several fresh tactics to the table. Here’s how you can use them to your advantage.
The importance of readability and what is a good website readability score
Readability is a key challenge for every copywriter. It’s shapes the way you tell your story and gets your target audience engaged. However, not everyone is aware just how important readability is, or how to improve it. In this article, we will explore why you need to improve your readability score and which tools you can use to test & improve.
11+ types of micro conversions you can track and how to do it
Tracking conversions is the key to making your website more profitable. However, the basic approach of only assigning a conversion to a sale won’t drive digital business growth. Here are all the micro conversion types that you can track on your website and how to do it.
Simplicity as a core value of a great customer experience
Is your business serving users what they need, when they need it, in the most straightforward and transparent way possible? Find out how big brands win over customers by following the simplicity prinicples.
How internal links affect SEO and conversions
SEO has changed over the years. Keyword-stuffing was replaced by a user-first approach focusing on content quality and page speed. Alternative tags of images now serve their purpose – accessibility, rather than a place to hide keywords. But one thing hasn’t changed, and that’s links. Backlinks are constantly one of the top ranking factors for Google but enshadowed by them is internal linking. And while internal links carry less weight than backlinks, it’s one of the few SEO aspects that you can really control.
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