Company blog – the silent killer of your content strategy?
If you don’t have a clear direction, running a company blog is frustrating. And, most likely, a waste of your resources.
Our website content guidelines
A beautiful, functional website is nothing without the right content. It’s the key component that tells your story. That’s how you engage with your prospects, and getting it right is crucial. There are many challenges, though. How do you optimise content for search engines, while making it convert? How often should you update it? Our experts try to frequently answer these questions and more in our articles. This collection will tell you all about content creation for business websites.
Six steps to write website copy that resonates with your audience
Writing copy is named as one of the top website challenges by marketers. But with the correct approach, you can make it as efficient and enjoyable as building with Lego blocks. This is a six-step process to help you do just that.
Why is technical writing important for your business?
Technical writing isn’t just about engineering documentation and user manuals. But it shouldn’t be just a marketing tool either.
How to measure SEO performance without paid tools
You don’t need specialist tools to measure SEO. That’s how we started. Our organic traffic went from zero to a few hundred visits per month. Back then, we only used Google Search Console and Google Analytics. It’s the perfect combination for internal teams who need quick access to baseline data. Here’s how to use them right.
Website call to action tips – how to write better buttons
Calls to action are a marketer’s bread and butter. TV advertisements have been shouting at us “call now” well before the Internet. Offline applications of CTAs are still important, but websites are a bit different. And for those of you that understand the psychology of Calls to Action, I’ll reveal a few tips and tricks about the user experience of your buttons.
SEO without a blog – do this before creating content
Writing quality blog posts is no small feat. It’s extremely competitive, but there’s hope even if you can’t commit to posting regularly. Although having an extensive library of content helps, you can still get plenty of visibility without them. Here’s how.
Why content marketers need user feedback
The top three technologies B2C content marketers report using to assist with content marketing are analytics tools (85%), social media publishing/analytics (73%), and email marketing software (71%), according to the Content Marketing Institute. But there’s one thing missing here.
The unpretentious guide to writing website copy
Do you struggle with writing website content, whether during website redesign or after the launch? Trust me, it’s an extremely common issue. It’s alarming, but at the same time there are solutions everyone can use to make the process easier and more effective.
8 digital psychology fundamentals for marketing and web design
Marketing has always been about psychology. You don’t get a “buy one get one free” offer because the store is feeling generous. It’s a data-driven choice that maximises their profit. Digital marketing brought several fresh tactics to the table. Here’s how you can use them to your advantage.
The importance of readability and what is a good website readability score
Readability is a key challenge for every copywriter. It’s shapes the way you tell your story and gets your target audience engaged. However, not everyone is aware just how important readability is, or how to improve it. In this article, we will explore why you need to improve your readability score and which tools you can use to test & improve.
How to improve SEO without writing content
Content is the key to ranking on search engines, but an overhaul of your copy is not always the answer to your SEO problems. Today we’ll show you why SEO isn’t what you think it is. You’ll learn about the overlooked aspects of website optimisation that influence how Google rates – and ranks – your website.
How internal links affect SEO and conversions
SEO has changed over the years. Keyword-stuffing was replaced by a user-first approach focusing on content quality and page speed. Alternative tags of images now serve their purpose – accessibility, rather than a place to hide keywords. But one thing hasn’t changed, and that’s links. Backlinks are constantly one of the top ranking factors for Google but enshadowed by them is internal linking. And while internal links carry less weight than backlinks, it’s one of the few SEO aspects that you can really control.
