Conversion rate is a hot topic, but we think that kind of hyper-fixation is dangerous for organisations. There’s a lot that happens between someone searching for your business online, and buying from you. Every single step needs optimisation – both online and offline. That’s why we like approaching website goals using the North Star metric framework, which gives businesses a better perspective. Learn about conversion rate and website North Star metrics in our articles below.
Primary conversions are crucial to calculate the ROI of every marketing channel leading to your website – from SEO to Google Ads. Learn more about them, together with examples and tips on where to track them.
If you have a website, someone has preached about conversions to you. “We need to do CRO to increase your conversion rate” always sounds like gibberish at first. By the end of this article, you’ll know what they’re talking about and you’ll learn why obsessing over the conversion rate of your website isn’t the healthiest approach.
Calls to action are a marketer’s bread and butter. TV advertisements have been shouting at us “call now” well before the Internet. Offline applications of CTAs are still important, but websites are a bit different. And for those of you that understand the psychology of Calls to Action, I’ll reveal a few tips and tricks about the user experience of your buttons.
It’s not uncommon for companies to “lose” money on digital advertising. Measuring campaigns for brand awareness is hard. Sometimes, there’s no way to tell that your latest and greatest sale visited the website from an ad a year ago. But for businesses selling products or SaaS subscriptions, calculating the profitability of ads on Google and other services is critical. Our simple calculator helps you do it from scratch in just minutes.
Marketing has always been about psychology. You don’t get a “buy one get one free” offer because the store is feeling generous. It’s a data-driven choice that maximises their profit. Digital marketing brought several fresh tactics to the table. Here’s how you can use them to your advantage.
Tracking conversions is the key to making your website more profitable. However, the basic approach of only assigning a conversion to a sale won’t drive digital business growth. Here are all the micro conversion types that you can track on your website and how to do it.
High-traffic websites run A/B tests and decide on a variant that works better. In the case of a low traffic website, this isn’t possible. You would either have to wait forever for the arrival of any meaningful data, or invest a lot of money from the get-go. We assume none of these options is viable, otherwise you wouldn’t be here.
Includes tools to maximise your website potential.
