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• Website and messaging changes for a company transitioning from B2C services to B2B tech
• Reducing the volume of customer support calls to free up the team members
• Building credibility for an asset management company
• A lead gen tool that engages 17.06% of people
• Testing whether the client should invest in a multilingual website
• Optimised user journey for a SaaS company

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  • WordPress

Articles

• What is a design system and how does it help companies streamline their marketing?
• Company blog – the silent killer of your content strategy?
• Four website heatmap examples to generate more leads
• Six steps to write website copy that resonates with your audience
• What is a website style guide and why you need one
• Why is technical writing important for your business?
• How to measure SEO performance without paid tools
• How to improve website navigation with testing and analytics
• Every mistake that could make your Design Sprint fail
• The 12 aspects of sustainable websites
• How to optimise images for the Web without losing quality
• The 7 types of website navigation that improve UX and search rankings
• Do I need a web designer?
• What are primary conversions? 6 examples and where to track them
• The differences between a sprint review and a retrospective
• How to write an About page for a website
• What is a website conversion and conversion rate?
• Website call to action tips – how to write better buttons
• Find out if you’re wasting your Google Ads budget
• SEO without a blog – do this before creating content
• The most important parts of a website – 8 essential web design terms
• Why content marketers need user feedback
• Solve problems in one hour with Lightning Decision Jam
• Design sprint snacks – how to avoid sugar crashes
• The 4 Agile ceremonies explained & ranked by professionals
• The unpretentious guide to writing website copy
• 8 digital psychology fundamentals for marketing and web design
• 4 Agile estimation techniques and their effect on velocity
• What is Agile release planning & how to do it
• What is technical debt in Agile – definition, examples & how to deal with it
• What is velocity in agile projects: when, where, and how much?
• Writing user stories: Definitions, best practices, examples & exceptions
• Design sprint roles – how to assemble a design sprint team
• The Agile Web Development process – how to bring value to websites
• The importance of readability and what is a good website readability score
• How to improve SEO without writing content
• Cookie law in the UK – how to achieve compliance
• Why digital marketing fails – the biggest reason that nobody mentions
• 11+ types of micro conversions you can track and how to do it
• Why is website user experience crucial for revenue
• How to calculate conversion value – formula & calculator
• How to use A/B testing to improve a low traffic website
• Agile design process – what is agile web design?
• Content is king – the interpretation of Bill Gates’ essay
• Simplicity as a core value of a great customer experience
• Website ROI – which aspects determine your return on investment?
• Are popups bad? Website popup design best practices
• How internal links affect SEO and conversions
• Analyse web traffic and learn who uses your website
• What is a wireframe and why are they crucial for web design
• Things to consider when searching for a website host
• How the travel industry is missing out on digital marketing opportunities
• Design and content optimisation tips based on website scanning patterns
• Irresistible newsletter headlines and email optimisation tips
• 6 WordPress plugins that will enhance your blogging (updated for Gutenberg)
• Website navigation analysis – 5 easy ways to improve website navigation
• Shorten your working week with WordPress automation plugins
• Google search statistics crucial for your digital marketing
• Performance impact of third-party scripts: are they slowing down your website?
• How to improve website accessibility
• WordPress push notifications for your visitors
• The 3 best stock footage sites with free videos
• What can we learn from Disney’s website navigation
• We reviewed 4 free image libraries for websites – find out which one is the best
• Interactive website of the future: Chrome AR
• Why you should choose a web agency over a marketing agency
• How to run an eco-friendly and waste-free website – infographic
• Pros and cons of personal data collection