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• Website and messaging changes for a company transitioning from B2C services to B2B tech
• Reducing the volume of customer support calls to free up the team members
• Building credibility for an asset management company
• A lead gen tool that engages 17.06% of people
• Testing whether the client should invest in a multilingual website
• Optimised user journey for a SaaS company

• Convert website traffic
• Curiously useful content
• Drive website traffic

Articles

• 4 tested ways to convert more on your SaaS sign up page
• Dos and don’ts of B2B SaaS product demos and interactive tours
• What’s a good SaaS website navigation structure?
• Why adding friction to your website improves B2B sales optimisation
• Examples of the best B2B SaaS product screenshots, images, and illustrations
• What is a design system and how does it help companies streamline their marketing?
• Company blog – the silent killer of your content strategy?
• Four website heatmap examples to generate more leads
• Six steps to write website copy that resonates with your audience
• What is a website style guide and why you need one
• Why is technical writing important for your business?
• How to measure SEO performance without paid tools
• How to improve website navigation with testing and analytics
• Every mistake that could make your Design Sprint fail
• The 12 aspects of sustainable websites
• How to optimise images for the Web without losing quality
• The 7 types of website navigation that improve UX and search rankings
• Do I need a web designer?
• What are primary conversions? 6 examples and where to track them
• Website call to action tips – how to write better buttons
• SEO without a blog – do this before creating content
• The most important parts of a website – 8 essential web design terms
• Why content marketers need user feedback
• Solve problems in one hour with Lightning Decision Jam
• Design sprint snacks – how to avoid sugar crashes
• The unpretentious guide to writing website copy
• Digital Psychology: How to Use It to Optimise Your B2B Web Design
• Design sprint roles – how to assemble a design sprint team
• The importance of readability and what is a good website readability score
• How to improve SEO without writing content
• Cookie law in the UK – how to achieve compliance
• 11+ types of micro conversions you can track and how to do it
• How to calculate conversion value – formula & calculator
• How to use A/B testing to improve a low traffic website
• Simplicity as a core value of a great customer experience
• How internal links affect SEO and conversions
• Are wireframes dead? Exploring their role in modern web design processes
• Design and content optimisation tips based on website scanning patterns
• Website navigation analysis – 5 easy ways to improve website navigation
• What can we learn from Disney’s website navigation
• Pros and cons of personal data collection