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Turn your boring screenshots into product images that drive SQLs. Our examples from the likes of Stripe and Figma will help you get rid of the old and tired "MacBook mockup" screenshots.
Read the articleWhy do companies - and governments - invest their resources to build design systems? What do they know that others don’t?
Read the articleMarketing has always been about psychology. You don't get a "buy one get one free" offer because the store is feeling generous. It's a data-driven choice that maximises their profit. Digital marketing brought several fresh tactics to the table. Here's how you can use them to your advantage.
Read the articleWireframes are one of the best tools to make the website design process more efficient. However, they can be confusing to the stakeholders. There’s a number of conventions that you need to know before diving deep.
Read the articleAmong various website scanning patterns, the F-pattern is the most well-known. However, web designers tend to misunderstand its implications, ultimately wasting resources to conform to the pattern. We've compiled a quick summary of the area and an explanation of why the F-pattern is bad for your visitors and your business, together with tips on how to improve your design and content based on scanning patterns.
Read the articleWebsite navigation has more purposes than just being there to guide your visitors. It's there to give us virtual ground under our feet and reveal the content of the site. A good navigation tells us how to use a website and is one of the main factors new visitors use to judge your site.
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