Doubled conversions for the UK’s leading haulage platform
Haulage Exchange is the biggest haulage platform in the UK. With over 270,000 loads posted on the platform each month, their website is under heavy load at all times. Serving a dynamic industry, we were challenged to build a website that can be easily moulded to the current situation on the market. Learn how we've helped HX take the next step in their rich history.What we did
- Startegy and market research implementation
- Interaction design and development
- Bespoke WordPress development
- Integrations with HubSpot and the client’s SaaS application
- Monthly WordPress maintenance, including updates and compatibility checks
- Ongoing technical SEO and performance optimisation
NerdCow’s services have so far allowed our platforms to secure a lead generation rate that’s twice higher than usual. Thanks to their team’s responsiveness and impeccable project management skills, we can look forward to achieving more milestones within our collaboration.Luciana, Head of Marketing at Haulage Exchange
Outcomes
2.8s
fully loaded time
2x
more conversions in the first month
6+
years long business relationship
Takeaways
01. A website optimised for conversions
02. Streamlined workflows with third-party integrations
03. Flexibility to create new content
01.
A website optimised for conversions
Customer-centric approach
Direct collaboration with the Haulage Exchange team enabled us to build the perfect website for their audience. From optimised content to a perfect hierarchy, the site ticked all the boxes and was well received.
Lightning fast
Getting the performance right was crucial for Haulage Exchange. As a SaaS business, their website is often accessed by clients in urgent need of critical information. We’ve developed a website that far exceeded the standards of 2016 – and it perfectly stood the test of time.
02.
Streamlined workflows with third-party integrations
Automated CRM
With hundreds of leads a day, Haulage Exchange relies heavily on its CRM workflows. We’ve had to ensure a perfect uptime of a HubSpot integration with a fallback mechanism in case of failure.
Having all of the information in the CRM system allowed the client to improve their lead response time and conversion rate.
03.
Flexibility to create new content
Fully editable website
We’ve developed fully editable components as and when needed. To ensure delivery within the deadline, we’ve agreed to gradually improve this aspect of the site. Ultimately, we’ve reached a stage where the client can change and re-use virtually any part of the website.
Content marketing – unlocked
Thanks to the flexibility of the website, we constantly work with Haulage Exchange to release new campaigns. From SEO content to PPC landing pages, the website is the perfect tool for their award-winning marketing team.
Questions? 🤔 We’ve got them, too!
What’s bothering you with the existing website? What’s the challenge you wish to solve with a new website? How will you measure the success of the new website?
Schedule a call with us, and let’s figure it out over a remote cup of coffee 😉
