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What we did

  • Startegy and market research implementation
  • Interaction design and development
  • Bespoke WordPress theme development
  • Integrations with HubSpot and the client’s SaaS application
  • Monthly WordPress maintenance, including updates and compatibility checks
  • Ongoing technical SEO and performance optimisation
NerdCow’s services have so far allowed our platforms to secure a lead generation rate that’s twice higher than usual. Thanks to their team’s responsiveness and impeccable project management skills, we can look forward to achieving more milestones within our collaboration.
Luciana, Head of Marketing at Haulage Exchange

Outcomes

2.8s

fully loaded time

2x

more conversions in the first month

6+

years long business relationship

Takeaways

01. A website optimised for conversions

02. Streamlined workflows with third-party integrations

03. Flexibility to create new content

01.

A website optimised for conversions

Customer-centric approach

Direct collaboration with the Haulage Exchange team enabled us to build the perfect website for their audience. From optimised content to a perfect hierarchy, the site ticked all the boxes and was well received.

Lightning fast

Getting the performance right was crucial for Haulage Exchange. As a SaaS business, their website is often accessed by clients in urgent need of critical information. We’ve developed a website that far exceeded the standards of 2016 – and it perfectly stood the test of time.

02.

Streamlined workflows with third-party integrations

Automated CRM

With hundreds of leads a day, Haulage Exchange relies heavily on its CRM workflows. We’ve had to ensure a perfect uptime of a HubSpot integration with a fallback mechanism in case of failure.

Having all of the information in the CRM system allowed the client to improve their lead response time and conversion rate.

03.

Flexibility to create new content

Fully editable website

We’ve developed fully editable components as and when needed. To ensure delivery within the deadline, we’ve agreed to gradually improve this aspect of the site. Ultimately, we’ve reached a stage where the client can change and re-use virtually any part of the website.

Content marketing – unlocked

Thanks to the flexibility of the website, we constantly work with Haulage Exchange to release new campaigns. From SEO content to PPC landing pages, the website is the perfect tool for their award-winning marketing team.