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1. Daily catch-ups

When our week starts, others are halfway through to Friday. We are an Agile agency and our sprints start on Wednesday. Whether we have an active project or not, we start the day with Daily Scrum – a short meeting to sum up the work completed the day before, and commit to a plan for today.

A group of happy people having a meeting over the table.

Meeting on a daily basis is crucial considering our approach to building websites. Our process enables us to build websites in as little as 4-5 weeks, and being on top of things is essential to achieve that.

One of the goals of these meetings is also to identify any bottlenecks or potential issues. We don’t find the solutions during the daily scrum, though. Team members only put it out there, and the team resolves the issues after.

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2. Website maintenance and analysis

The next step is to check the security of our clients’ websites.

We make sure everything is up-to-date to avoid unpleasant surprises. Depending on the client’s maintenance plan we update the sites accordingly.

This includes WordPress core and plugin updates, database health monitoring, custom web development, and other bespoke security services.

Then we move on to our analytic tools to monitor the performance of each website. Data-driven analysis is a crucial part of our website building process. We want to make educated choices not only before building the site, but also post-launch.

We break down last week’s traffic, perform SEO and page speed check-ups, analyse the traffic data and watch anonymous session recordings to identify any issues and possible improvements.

3. Ongoing website builds

Meanwhile, depending on the arrangements during our catch-up, we continue website analysis, content creation, design, and development phases of respective projects.

We collect and analyse data, create compelling content to tell the story of a business, deliver wireframes and design mockups to clients, and put them to life with future-proof code. All simultaneously. We love agile!

4. Sprint Reviews

As we approach the end of our week (remember, for us, it’s Tuesday – not Friday!), we prepare for a Sprint Review for the ongoing project. This allows us to show a demo of features that have been validated and meet the definition of done, and to get the client’s feedback.

Is there anything urgent that needs to be added to the backlog?

Or perhaps we need to launch earlier than expected – what are the features we can trim down to try and meet the new deadline?

They are in full control.

One meeting a week is the minimum to make our projects efficient. We break down website features into individual components that won’t take more than a week to implement. Progress is incredibly important, and clients often wish to go live when the backlog isn’t cleared yet – simply because we’ve been able to deliver tangible results that work as a minimum viable product.

So we meet at least once a week, sometimes more often. But what if we don’t have a project at the moment? This is usually something that we enforce to give our staff a breather. Back to back, or overlapping projects can get stressful. Plus, we still have our own company to take care of.

Which is what we do to fill the rest of our week…

5. Blog articles and newsletter

We are passionate about what we do. That’s why we share our knowledge with the world. Unlike any other web design and marketing blog, we present concepts of various complexions in an easily digestible way.

As a results-orientated web agency, we focus on covering these aspects of websites that immediately and noticeably boost your digital marketing efforts.

Our articles are created with you, the Internet user, in mind. We help you understand complicated issues across every layer of a website build – from initial analysis to post-launch optimisation. We talk about business choices, but also explain how we can make the Web a better place for everyone.

If you’d like to stay up-to-date with our articles, there’s a cheeky newsletter sign up form below 😉

6. Self-development and side projects

Once we have completed the tasks for our clients, it’s time for self-development and working on our internal projects. We have plenty of them – some that we can’t disclose just yet, and some already live. Check out World With Web for starters, which is our initiative to help make the Web a greener place. We can’t wait to show you more, so stay tuned!

Our team stays on top of the latest web design trends and the best web development practices.

We often come by resources that provide valuable knowledge to our readers. From practical editorial tips to industry-specific insights, these articles are an extension of our blog.

They help you understand our process of building websites and give practical advice on how to make the most out of your site post-launch.

Our own website gets the same maintenance treatment as the ones of our clients. We always look for user experience improvements by analysing your behaviour.

Thanks for the Ride-Along

So there you have it. A lot happens during a week in the life of a NerdCow. We hope you enjoyed discovering the tidbits about our web agency and the insights helped you understand the work we do.

And now that you know more about us, let us learn more about you. Leave a comment if you’d like to discover new opportunities for your website and digital marketing.


Includes tools to maximise your website potential.

Originally published Apr 18, 2019 9:11:41 AM, updated June 12 2023.

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