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Design 5 mins to read

Design and content optimisation tips based on website scanning patterns

Among various website scanning patterns, the F-pattern is the most well-known. However, web designers tend to misunderstand its implications, ultimately wasting resources to conform to the pattern. We've compiled a quick summary of the area and an explanation of why the F-pattern is bad for your visitors and your business, together with tips on how to improve your design and content based on scanning patterns.

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Digital psychology User experience User testing

Dawid Zimny

18th of Jul 2019

Website 8 mins to read

Website navigation analysis – 5 easy ways to improve website navigation

In this article, we'll show you a few not-so-obvious Google Analytics reports and filters. These tricks will help you optimise your customer journey and navigation for desktop and mobile devices.

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Analytics User experience

Dawid Zimny

15th of May 2019

Design 6 mins to read

What can we learn from Disney’s website navigation

Website navigation has more purposes than just being there to guide your visitors. It's there to give us virtual ground under our feet and reveal the content of the site. A good navigation tells us how to use a website and is one of the main factors new visitors use to judge your site.

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User experience

Dawid Zimny

6th of Dec 2018

Website 5 mins to read

Pros and cons of personal data collection

It’s almost guaranteed that your website collects personal data. GDPR even classifies IP address as “personal data”. Gathering the information is useful for various reasons, but you have to be wary of the drawbacks. It’s not only a legal burden. Your website could suffer from even a minor mistake in your web forms. Have you ever considered if your site asks for too much personal data?

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Dawid Zimny

30th of Aug 2018