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The 7 types of website navigation that improve UX and search rankings
Three out of the seven types of website navigation are frequently overlooked. This negatively reflects the user experience, and even lowers your visibility in search engines.
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Do I need a web designer?
Businesses that rely on the website to generate revenue might need to work with web designers. This might be on a freelance basis, with an agency, or even in-house. But when do you actually decide that you should stop using page builders?
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What are primary conversions? 6 examples and where to track them
Primary conversions are crucial to calculate the ROI of every marketing channel leading to your website - from SEO to Google Ads. Learn more about them, together with examples and tips on where to track them.
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What is a website conversion and conversion rate?
If you have a website, someone has preached about conversions to you. “We need to do CRO to increase your conversion rate” always sounds like gibberish at first. By the end of this article, you’ll know what they’re talking about and you’ll learn why obsessing over the conversion rate of your website isn’t the healthiest approach.
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Website call to action tips – how to write better buttons
Calls to action are a marketer’s bread and butter. TV advertisements have been shouting at us “call now” well before the Internet. Offline applications of CTAs are still important, but websites are a bit different. And for those of you that understand the psychology of Calls to Action, I’ll reveal a few tips and tricks about the user experience of your buttons.
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Find out if you’re wasting your Google Ads budget
It’s not uncommon for companies to “lose” money on digital advertising. Measuring campaigns for brand awareness is hard. Sometimes, there’s no way to tell that your latest and greatest sale visited the website from an ad a year ago. But for businesses selling products or SaaS subscriptions, calculating the profitability of ads on Google and other services is critical. Our simple calculator helps you do it from scratch in just minutes.
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SEO without a blog – do this before creating content
Writing quality blog posts is no small feat. It's extremely competitive, but there's hope even if you can't commit to posting regularly. Although having an extensive library of content helps, you can still get plenty of visibility without them. Here's how.
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The most important parts of a website – 8 essential web design terms
Everyone can name at least a few components of a website. People are used to seeing navigation bars and footers, buttons, images, and many more. But the terminology isn't obvious to everyone, and we're here to explain it.
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Why content marketers need user feedback
The top three technologies B2C content marketers report using to assist with content marketing are analytics tools (85%), social media publishing/analytics (73%), and email marketing software (71%), according to the Content Marketing Institute. But there's one thing missing here.
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Solve problems in one hour with Lightning Decision Jam
Solving problems in a meeting is a bit of a myth. They drag on; the group gets overpowered by the loudest voices, and it usually ends with an email and an invitation to a follow-up meeting. What if I told you there’s an infinitely better way to do that? It takes just an hour, you can do it remotely and applies to any kind of problem.
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Design sprint snacks – how to avoid sugar crashes
An innovation framework calls for an innovative approach to dining. When we facilitate Design Sprints, our choice of food and snacks is scientific. Even though we don't bring heaps of chocolate, it's still delicious and fun. And, in the end, there is some chocolate. 😉
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The unpretentious guide to writing website copy
Do you struggle with writing website content, whether during website redesign or after the launch? Trust me, it's an extremely common issue. It's alarming, but at the same time there are solutions everyone can use to make the process easier and more effective.
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