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Convert website traffic 10 mins to read

How to improve website navigation with testing and analytics

Hint: it’s not by using the same tips that everyone is reposting since 2012*. So what’s the true improvement? It’s testing with your audience.

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Tomasz Lisiecki

13th of Aug 2023

Curiously useful content 12 mins to read

Every mistake that could make your Design Sprint fail

The Design Sprint is a new process for most people. It’s not immediately obvious how important are some of its aspects. This can easily spiral out of control, as one person’s assumption can have a knock-on effect on the entire group and the outcome. A skilled facilitator will alleviate most of these concerns, but it’s useful for every participant to know what “danger” is around the corner.

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Dawid Zimny

31st of Jul 2023

Curiously useful content 12 mins to read

The 12 aspects of sustainable websites

Sustainable websites rely on an excellent technical setup. This includes green hosting, optimised images, and future-proof code. But it doesn’t end there. Sustainability on the Internet is much more than just tech, and here’s why.

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Dawid Zimny

24th of Jul 2023

Convert website traffic 4 mins to read

How to optimise images for the Web without losing quality

The average image uploaded to a website loads 120.9%* longer than it should. On rich pages, this sluggishness adds up quickly. We reviewed four methods you can use to improve the UX of your site. They range from basic tweaks to advanced methods, and we list them starting from the easiest.

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Dawid Zimny

1st of Jun 2023

Convert website traffic 8 mins to read

The 7 types of website navigation that improve UX and search rankings

Three out of the seven types of website navigation are frequently overlooked. This negatively reflects the user experience, and even lowers your visibility in search engines.

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Dawid Zimny

30th of May 2023

Curiously useful content 9 mins to read

Do I need a web designer?

Businesses that rely on the website to generate revenue might need to work with web designers. This might be on a freelance basis, with an agency, or even in-house. But when do you actually decide that you should stop using page builders?

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Tomasz Lisiecki

29th of May 2023

Convert website traffic 4 mins to read

What are primary conversions? 6 examples and where to track them

Primary conversions are crucial to calculate the ROI of every marketing channel leading to your website - from SEO to Google Ads. Learn more about them, together with examples and tips on where to track them.

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Dawid Zimny

27th of Feb 2023

Convert website traffic 8 mins to read

Website call to action tips – how to write better buttons

Calls to action are a marketer’s bread and butter. TV advertisements have been shouting at us “call now” well before the Internet. Offline applications of CTAs are still important, but websites are a bit different. And for those of you that understand the psychology of Calls to Action, I’ll reveal a few tips and tricks about the user experience of your buttons.

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Dawid Zimny

7th of Dec 2022

Drive website traffic 4 mins to read

SEO without a blog – do this before creating content

Writing quality blog posts is no small feat. It's extremely competitive, but there's hope even if you can't commit to posting regularly. Although having an extensive library of content helps, you can still get plenty of visibility without them. Here's how.

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Dawid Zimny

4th of Nov 2022

Curiously useful content 5 mins to read

The most important parts of a website – 8 essential web design terms

Everyone can name at least a few components of a website. People are used to seeing navigation bars and footers, buttons, images, and many more. But the terminology isn't obvious to everyone, and we're here to explain it.

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Dawid Zimny

2nd of Nov 2022

Convert website traffic 5 mins to read

Why content marketers need user feedback

The top three technologies B2C content marketers report using to assist with content marketing are analytics tools (85%), social media publishing/analytics (73%), and email marketing software (71%), according to the Content Marketing Institute. But there's one thing missing here.

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Dawid Zimny

17th of Oct 2022

Curiously useful content 14 mins to read

Solve problems in one hour with Lightning Decision Jam

Solving problems in a meeting is a bit of a myth. They drag on; the group gets overpowered by the loudest voices, and it usually ends with an email and an invitation to a follow-up meeting. What if I told you there’s an infinitely better way to do that? It takes just an hour, you can do it remotely and applies to any kind of problem.

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Tomasz Lisiecki

12th of Sep 2022