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What is a design system and how does it help companies streamline their marketing?
Why do companies - and governments - invest their resources to build design systems? What do they know that others don’t?
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What is a design system and how does it help companies streamline their marketing?
Why do companies - and governments - invest their resources to build design systems? What do they know that others don’t?
Read the article
Company blog – the silent killer of your content strategy?
If you don’t have a clear direction, running a company blog is frustrating. And, most likely, a waste of your resources.
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Four website heatmap examples to generate more leads
Our team analysed 26,228 visits to 8 landing pages of our clients. We noticed four overlooked patterns which affected conversions. This article helps you skip the tedious research phase and jump straight into checking if your site suffers from the same issues.
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Six steps to write website copy that resonates with your audience
Writing copy is named as one of the top website challenges by marketers. But with the correct approach, you can make it as efficient and enjoyable as building with Lego blocks. This is a six-step process to help you do just that.
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What is a website style guide and why you need one
Public institutions and large enterprises put a lot of trust in design systems and website style guides. These documents help them protect the user experience on their website. But what’s the difference between them? And is there ever a case when you ignore your style guide? Let’s find out.
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Why is technical writing important for your business?
Technical writing isn’t just about engineering documentation and user manuals. But it shouldn’t be just a marketing tool either.
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How to measure SEO performance without paid tools
You don’t need specialist tools to measure SEO. That’s how we started. Our organic traffic went from zero to a few hundred visits per month. Back then, we only used Google Search Console and Google Analytics. It’s the perfect combination for internal teams who need quick access to baseline data. Here’s how to use them right.
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How to improve website navigation with testing and analytics
Hint: it’s not by using the same tips that everyone is reposting since 2012*. So what’s the true improvement? It’s testing with your audience.
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Every mistake that could make your Design Sprint fail
The Design Sprint is a new process for most people. It’s not immediately obvious how important are some of its aspects. This can easily spiral out of control, as one person’s assumption can have a knock-on effect on the entire group and the outcome. A skilled facilitator will alleviate most of these concerns, but it’s useful for every participant to know what “danger” is around the corner.
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The 12 aspects of sustainable websites
Sustainable websites rely on an excellent technical setup. This includes green hosting, optimised images, and future-proof code. But it doesn’t end there. Sustainability on the Internet is much more than just tech, and here’s why.
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How to optimise images for the Web without losing quality
Images make websites better, but it comes at a cost. Are you uploading them without a second thought? It’s likely to slow down your website. The impact depends on factors like the resolution, quality, and even the file type. Find out how to hit the sweet spot.
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The 7 types of website navigation that improve UX and search rankings
Three out of the seven types of website navigation are frequently overlooked. This negatively reflects the user experience, and even lowers your visibility in search engines.
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