AUTHOR
Dawid Zimny
Dawid joined NerdCow as a Content Strategist in 2018. He became an Agile Project Manager for the company in 2019, helping transition the company to the new methodology and earning press mentions on the subject in outlets like BuiltIn.
In 2021, he became an internal and client-facing Product Manager, helping shape NerdCow’s productised services and work with client stakeholders on value-based prioritisation.
Areas of expertise
- Website copywriting & content-led SEO
- Conversion-focused UX writing
- Website analytics and conversion rate optimisation
- User testing
- Stakeholder engagement & value-based prioritisation
- Background in software engineering
More from Dawid
Dawid's articles
What is a website stakeholder workshop?
Most website redesigns don't die in the design. They die in a meeting room, weeks later, when someone with the most senior job title finally speaks up and brutally unpicks a decision everyone thought was settled. It only takes one review meeting for everything to crumble.
How to use stock photos on a website the right way
There’s a million ways to use stock photos. They range from free to premium, pictures of genuine situations or scenes with actors. You can choose from landscapes, software, or equipment. Some people use stock photos “as is”, but you can also edit them to your liking. As with everything, they are just a tool. What you do with your stock photos is what makes all the difference.
Where to get website ideas and web design inspiration
With an abundance of online sources and the rise of AI, finding website ideas is easier than ever. The trouble is, most of the advice out there isn't reliable. Here are all the proven ways we use to solve web design challenges.
When NOT to use product screenshots on SaaS websites
Software buyers want to see your product before buying, there’s no two ways about it. Product screenshots help build trust and set expectations. But not all software is equal, and it might be that your SaaS doesn’t need product screenshots.
Types and purposes of CTAs
CTAs are important for conversions, but it's not as simple as choosing the right label. I explore types and purposes of Calls To Action to help you choose the right one for your context.
Dead clicks on a SaaS website: where to find them and how to fix them
It's extremely common for people to click on non-interactive elements on SaaS websites. These dead clicks are natural, but in some cases, they can become a problem.
