Learn more in 4 weeks than you would have learned in 6 months elsewhere
The standard website research has problems. It takes too long, yields too little, all while playing a foreseer at your cost. Truth is we don’t know what the future holds for us tomorrow let alone in 6 months.
Instead of reading from tea leaves, The Foundation creates a clear website direction based on what’s already known in just 4 weeks. Oh, did we mention workshops?
B2B marketers trust our unique web design process
Why The Foundation
You’re probably here because of one of these:
Your business has made a pivot and the team doesn’t know what a website should look like to support the new direction.
You’ve joined the team as a new marketing director who has been tasked with aligning the website with the business strategy.
Your business raised funds and now needs the website to be on its A-game to keep up with the growth.
Your business has outgrown the existing website which no longer reflects who you are and what you do.
If this sounds like you, please book a 30-minute call with Tomasz, our founder, to see how we can help.
How it works
Here’s exactly what you’ll get each week from working with us:
On day one, we shoot out surveys to people on your team. Then, we follow up with 1-on-1 interviews to dig deeper. Goal? Understanding the requirements and aligning the team’s expectations.
You’ll spend 2 full days with us in workshops building a website blueprint. After that, we take it over and test it with the target audience to see if we’re on the right track.
This is the most valuable week where we polish the website blueprint based on the user feedback. We then run another round of user tests just to be sure it’s good to go.
We deliver all files and produce an executive summary so the rest of your team can pick up the context. Most clients move into The Bridge from here to build the site. The blueprint is yours either way.
What you get
Tangible outcome
The finish line is a website blueprint which has been validated with the target market – from core sitemap, to page layouts and copy. Don’t forget about collateral findings that go beyond the scope of the website – from the interviews, workshops, tests, and reports.
Get started
You don’t have to prepare anything in advance
You know more than you give yourself credit for. We’ve learned that the answer is always in the room – we just have to ask the right questions. Our stakeholder interviews, collaborative workshops, and user tests will find out what we need to build a successful site.
Get ahead of your web design project with the help of The Foundation. We can only offer this to 4 companies per year.
£9,000 + VAT / one-off
FAQs
Your most common questions
Yes, our team can take the website blueprint and deliver a fully functional site. Learn more about The Bridge that follows The Foundation.
There’s a lot. Here’s are the important milestones: a clear list of challenges the website needs to solve, a perfect user journey map from discovery to conversion, a gallery of website sketches from each participant, and designed screens of the website blueprint – with real copy!
You’ll need to invest 1 hour for the 1-on-1 interview, 2 full days for the workshops, and then 2 hours for the final delivery. Everything else, we take off your shoulders and handle internally – while being constantly in touch.
We’re testing with 5 people in Week 2 and again with 5 people in Week 3. It’s more than enough to gain confidence in the direction for the beginning of the website design and development – just to get this off the ground.
Yes. Every case study on the website proves that’s true – Trustd, Doddle, or nPlan. When combined with our subsequent web development stage, we record savings from 50 to 60% on the delivery time. From there, most clients stay on Membership for ongoing improvements.
