NerdCow is an agile web design agency based in London, helping SaaS & B2B tech marketers generate more qualified leads.
Tech companies in the capital love us for the flexibility of remote work, paired with in-person workshops and our ability to collaborate on site.
B2B marketers trust our unique web design process
What’s the difference?
Our unique process includes 1-on-1 interviews, in-person workshops, and constant communication. When we say we’re a collaborative agency, we mean it.
Collaborative workshops
Your diverse team will help us identify the challenges and opportunities for your new website. We’ll come to your London office, or do it remotely.
Rapid prototype
Within a week of the workshops, we’ll have a prototype ready. The next step is testing it with your target audience to validate the workshop outcomes.
Agile delivery
With the validated prototype as a baseline, we’ll use an agile web design process to deliver your new website. We typically launch just a few weeks after the workshops.
Our workshops are the core of what makes the process work for SaaS & tech companies – and they’re even better in-person. In just two days, we’ll align your team on key challenges and opportunities, with a side of healthy M&S snacks.
Workshop quote testimonial? Clutch rating?
We’re a remote-first company ourselves, but we still appreciate benefits of in-person collaboration. And it’s not just theoretical benefits at all. We’ve facilitated dozens of workshops in London and across the UK, and every time the feedback is the same – most people call it the best experience they’ve ever had building a website.
Before becoming a remote company, we spent years working out of East London. The proximity to the Silicon Roundabout, London’s prime tech hub, made us appreciate the occasional in-person work with our clients. While remote workshops are more feasible than ever, being in the same room still has benefits that simply can’t be replicated.
In an asynchronous setting, it often takes about 3 hours to get a single reply. With our workshops, we’ll fully align your team in 10 hours – including key stakeholders and executives.
We’ve worked with London tech companies in-person since 2015. We understand the London B2B buyer and the sophisticated process – working under time pressure and in complex, multi-stakeholder environment.
Workshops ask a lot out of your team, and it would be only natural for us to replicate the commitment. Our entire process is founder-led and we’re always just one message away. Our leadership team, Dawid and Tomasz, personally facilitate your workshops.
NerdCow helped us get everyone on the same page to agree on deliverables and requirements during our initial workshops. Getting us all in the same room to discuss the project from a wider perspective was hugely beneficial, so they were instrumental in the success of this project.Alex, Marketing Manager at National Federation of Demolition Contractors
Two days of structured workshops in your London office. We align your marketing, sales, product, and leadership before designing a single pixel.
An interactive prototype as the outcome of the workshops. We test it with your target audience to validate our assumptions. Delivered in just a week after the workshops.
We deliver your website using agile cycles. We meet online at least weekly for key updates and stay in touch daily on Basecamp. Our Product Manager works with you to prioritise the work to ensure we deliver the most valuable areas of the site first. No “busy work”.
A SaaS website is a living product. We stay around to continuously improve it, driven by data from GA4, Microsoft Clarity, your CRM, further user tests, and more. The goal is to continue generating MQLs and not let the website go into the natural post-launch decline.
2x
lead generation rate
17%
more user engagement
From 0 to 3
sales calls per week
6 weeks
from kick-off to user-tested website
Yes. For workshops, kick-off sessions, and strategic reviews, the team can come to your office. Most of the time we communicate via Basecamp with weekly video calls. But being in London, we can be in the same room when it actually matters.
B2B tech & SaaS companies. We facilitated in-person workshops for TEG, Doddle (acquired by Blue Yonder), and SatVu, just to name a few.
Honestly, most of our work is done remotely and it works well. But there’s a real difference when you need to align a room full of stakeholders – a Head of Sales, a CRO, a marketing director, and a developer who all have different ideas about what the website should do. Doing it remotely works, but an in-person alignment workshop has unmatched benefits and everyone leaves it delighted with the outcome.
A first call can happen within days. The discovery and workshop phase can begin within a week of signing the contract and payment. The fastest that we’ve delivered a user-tested prototype and a live website was within six weeks, inclusive of workshops. Timelines depend on your availability and the complexity of the project.
That’s exactly what our workshops solve. We don’t design by committee, nor do we let the loudest voice win. We don’t assume that we know better than you either. We facilitate structured sessions that combine diverse perspectives of your team. We then validate the outcomes with people resembling your target audience. By the time the prototype is signed off, everyone has had a hand in shaping it and we know that we’re going in the right direction.
At the start, we’ll ask everyone involved to set aside around 15 minutes to respond to a survey. The workshops themselves take two consecutive mornings – around 6 to 10 hours in total. After that, we mainly need 15 minutes a week from the decision-maker.
Our process is the exact opposite of that. We understand that business requirements can change from day to day. You have visibility into what we’re working on at all times through weekly updates and direct contact with our leadership team. We never hold progress up either – features go live as soon as they’re validated, not at the end of long development cycles.
Yes, exclusively. We’ve been working with WordPress since 2015 and it’s the right tool for the companies we work with – no licence fees, infinitely scalable, strong community, and fully editable by your marketing team without needing a developer. When a project calls for it, we’ve also built headless WordPress setups for teams with more complex technical requirements.
Book a 30-minute 1:1 video call with Tomasz, our founder, to dive into our process, discuss challenges, and solution fit.
Book a process demo
On the video call, we’ll go over our process using the real life example. We’ll discuss your challenges and map them onto the process to make sure we’ve got a solution fit.
Plus, we sprinkle a few extras on top:
High-level assessment of your website
List of quick wins with the most impact
Long term and short term roadmap
Messaging test with your target audience
How it works
Enjoy the process demo. Spill the beans about your challenges and constraints. See if we’ve got a solution fit.
30 minutes
Give us 2 business days to figure it all out. There are a lot of moving parts, and we want to do it right. That OK?
48 hours
Pop back in for a presentation of the findings, ask questions, and leave happy. We’ll email the report to you, too.
60 minutes
B2B marketers trust our unique web design process
First established in 2000, Courier Exchange and Haulage Exchange are the leading freight platforms in the UK. Their platform offers drivers, courier companies, and freight forwarders access to a marketplace and a suite of SaaS solutions ranging from tracking integrations to payments.
As a household name for 25 years, the company brings in a ton of branded traffic through organic and paid channels. Their main challenge was always converting that traffic, and more recently, we’re ramping up the acquisition of non-branded traffic.
More than 8,000 businesses actively use the Exchanges these days. The brand is well-known in the courier & freight niches. People “in the know” make up the vast majority of the traffic to landing pages and money pages. To get more MQLs for the Exchanges, we had to solve two problems.
Multiple audiences are always a hot topic when it comes to website messaging and the user journey. In this instance, the issue was at a much higher level. The competing audiences weren’t split between different personas. Instead, the websites were aligned to be friendly for people who haven’t heard of the Exchanges before.
Using analytics, session recordings, and user tests, we observed that the majority of the audience is well aware of CX and HX. We suspected this was partially due to the strong, 25-year-old brand, but also because of the incredible work of the PPC and marketing teams. Their campaigns primed visitors for quick conversion, and that’s what we noticed in the data.
Especially on landing pages, people often convert without even scrolling the page one bit. We didn’t have to do much to increase conversions there – small usability tweaks to the top of PPC landing pages did the job.
On “money pages”, or for people visiting organically through branded search, there was a much bigger issue. They were faced with a long, multi-page user journey. The website was tailored to someone who’s exploring the Exchanges for the first time – but those people were a minority. We worked with the marketing team to drastically simplify the user journey. In the end, we were able to reach a 10%+ conversion rate with just 3-4 pages per session – that’s including the Sign Up and Thank You pages!
Even though we specialise in converting traffic brought to the site by marketing teams, we’re constantly helping the content and SEO team with technical improvements. Their efforts resulted in a 3.5x increase in impressions and 1.75x more clicks YoY.
Our contribution focused on optimising website performance, but also tackling one of the weak points of highly editable websites – managing debt. In this instance, the main problem was that the website had dozens of older landing pages. Some were saved for future use, but we needed to clean them up. This covered internal links and errors, deleting obsolete assets, and optimising images that slipped through the cracks unoptimised.
“NerdCow’s services have so far allowed our platforms to secure a lead generation rate that’s twice higher than usual.”Luciana, Director of Marketing at Transport Exchange Group
Working with the Exchanges team since 2018, our process has evolved over the years. Our most recent and most impactful work involved the 4-week cycles we use to optimise existing websites. The cycles allow us to strike a balance between a larger roadmap and quick releases. None of the features in the cycle are blocked for the full four weeks! They often launch within days.
Here’s an example of our first major cycle for the Exchanges.
We found that people converted early into their visit to the websites. Sometimes it was the first screen they saw, and it rarely took more than 3-4 pages. Briefing the team about this finding was crucial for everything we were about to do because without alignment, we wouldn’t be able to get buy-in for major changes.
The process we use for pitching includes sharing lots of data and detailed hypotheses. We avoid bias by not introducing detailed solution concepts – the goal of pitches is once again alignment. By pitching, we seek alignment and any extra input that we might’ve missed.
Since we involve as many stakeholders as possible in this process, an example of the team’s contribution could be that someone from Sales flags that over the last 3 months, lead quality is down. This would be an important thing to note, because shortening user journeys can affect the entire business.
This is where we fully take over the process and keep the team informed about the progress. The work starts the moment we approve ideas for the next cycle.
One of our deliverables for this cycle included a full redesign of the navigation. We went for a megamenu with persona-driven pages. They feature a ton of informative links, but to the point of shorter user journeys – all key information lives on just four pages, one per each ICP.
The navigation went through several rounds of user tests with an audience resembling the visitors of the Exchanges. We first launched it in an uneditable state to get real-world data as soon as possible. Once we confirmed it was worth the investment, we made it fully editable for the team.
TEG is a logistics technology business targeting enterprises. Their small TAM and high-value purchases with long sales cycles were a unique website challenge. Prior to our redesign, it caused a lack of reliable data and made it hard to track conversions on the site.
The typical response to the challenges of a business like TEG is to build a brochure website that stays the same for ages, until the time comes for a redesign 2-3 years later. For an innovative company like TEG, this wasn’t an option. Since TEG frequently exhibits at events and has an active content team, we needed to launch a dynamic website that would help the team capture leads.
TEG is a corporate website, aimed at a tiny TAM of enterprise logistics companies. Understandably, the main focus for stakeholders was to nail the brand and information architecture. Together with the marketing team, we set out to treat the website as a proof of concept that it can generate leads on its own.
In an account-based marketing company, not everyone was fluent in editing WordPress content. To make up for that, we created an easily editable website. We did this by striking a balance between flexibility and rigidity – we stripped components of extra settings that the team wouldn’t use.
Not only did it make editing easier, it also reassured the team that the website will remain visually cohesive with the TEG brand.
Large events have one thing in common – they require portability. Whether you’re walking the floor or exhibiting at a booth, phones and tablets are your best friend. And what about people who want to check out your site during lunch break? Most of them won’t whip up a laptop in a crowded event space.
We designed a mobile-first website to accommodate exhibiting at events – and the 46.5% of mobile traffic to the site. Our work included landing pages and interactive quizzes, which the team can customise and use when exhibiting at trade shows.
We got a fast and modern website. It’s integrated with HubSpot and is easily editable by the team. Fantastic!
On B2B websites, people accept legally compliant cookie banners between 17-31% on average, based on several studies from 2024 and 2025. Since a lot of TEG’s products rely on compliance and identity verification, we’re dealing with an audience that is increasingly security- and privacy-aware.
Despite that, our bespoke and fully compliant cookie solution achieves over 50% acceptance rate, giving the team access to analytics data they would otherwise miss.
In 2025, the company took the next step in establishing themselves as leading logistics tech provider by rebranding to TEG.tech. We carried out the critical domain migration with just minutes of downtime and no SEO issues. The site retained 100% of the organic traffic shortly after the migration, and continued in the same fashion for the months after.
Repositive came to us with a website that generated zero leads. The entire pipeline relied on existing accounts and outbound activities. They had a sales team of one, a lone marketer working under the Head of Marketing, and a couple scientists from the Product team helping out with content. Relying solely on outbound wasn’t sufficient, so they turned to us for help with a new website.
Even though MQLs were the top priority of Repositive, we soon learned about a technical must-have. We had to develop a website integration for their product and maintain standards set by the in-house engineering team. The former was business as usual, but the tech team asked us to develop a headless website that would be easy to maintain for the internal engineering team.
Testing our work with people resembling the client’s target audience is a permanent fixture in our process. Despite Repositive’s hyper-niche audience, we were able to find enough participants for two rounds of moderated user tests. In total, it took us two weeks to run four workshops with the team, design a prototype, test it, and iterate twice.
We developed the website using the Gatsby framework, which worked for both our team and the engineers at Repositive. The headless website gave us near-instant page load times, and pairing it with CMS meant that it remained editable, accessible, and it ticked all the boxes for SEO.
Thanks to NerdCow, we have been able to see our bounce rates lower as our conversion rates rise. The redesigned website also now has a faster loading time with a lower exit rate. NerdCow uses an agile approach to their workflow, and has been enjoyable to work with.Justyna, Chief of Staff at Repositive
nPlan approached us with an extremely tight deadline for a new website. The challenges were more complex than in a typical redesign. Rather than doing a “facelift” with improved messaging, we had a list of painful challenges that they discovered from user and investor feedback.
We had two tough challenges. The first one was user-facing – developing an assessment tool to prove nPlan’s value in terms of savings from construction forecasting. The other was purely technical – we now work exclusively with WordPress, but in 2021 we helped nPlan in a less familiar environment of Webflow.
Normally, in-person workshops take up three full days – often with travel time for our team. In this case, remote workshops shortened this to just three 2-3 hour sessions. It left us plenty of time to speed up the legwork.
While there are pros and cons to remote workshops, the extra time was especially useful for recruiting participants for user tests. In niche industries like construction forecasting, finding the right people for a test can be long and/or expensive. We spent most of the saved time to fine-tune the panel for moderated tests of a prototype.
This is a standard for us – the prototype usually takes us six hours, give or take. It involves at least two people working together on design, copy, and assets. What was different this time was the extra preparation that remote workshops allow.
Even though the core parts of the prototype come to life after the second workshop day, we were able to gather basic assets from day one. A core part of this was coming up with a fake brand for the test, which was very important here. In micro-niches, user testers are sometimes aware of the brand we’re testing so a fake brand avoids skewed results.
